PETROL’S philosophy is that MEDIA and CREATIVE should always be strategized as one.
For the Out-of-Home media buy for Darksiders II, PETROL played an
indispensable role in launching one of the biggest titles of the summer.
With our creative all across the country, from Times Square to LA, our
iconic work has sparked a Darksiders II fan frenzy. Everyone from FAN BOYS to
RADIO DJ’S to countless local NEWS REPORTERS have been spreading the word of
this attention grabbing CAMPAIGN.