After a 6 month social media campaign, DRAGON’S DOGMA has finally ignited the world. What started as a new IP with little awareness expanded to a thriving community with nearly 30,000 new fans, and over 20% of them engaging directly with the content every day. This has led to a launch of over 300,000 units, the number one seller for its week. The MIB arrived back in theaters with style over Memorial Day weekend, and the so did Petrol’s social media campaign for MIB: Alien Crisis. With over 300,000 new fans, our Be In Black campaign took users up through the ranks of the MIB, allowing them to earn content as the Facebook Likes increased. Through 4 original training videos produced by PETROL, as well as daily updates provided by our in-house social media experts, we engaged a normally skeptical community of gamers to engage with a movie-based game.