THE BUZZ
06.12.12
THE FUTURE IS FUNNY
To kick off Video Game Week on Late Night with Jimmy Fallon, Activision and Treyarch approached PETROL to give Fallon the “Lone Wolf” treatment. PETROL’s illustrators modified our Call of Duty: Black Ops 2 key art to put the host front and center. Along with Eric Hirschberg, the CEO of Activision publishing, Jimmy introduced the “Strike Force” game mode in a live on-air demo of the game.
Reinventing a Genre
, Creating A Brand Identity
, No Assets? No Problem
, Campaigns
Case Studies
Archives
