With high-flying concourse banners, 40-foot tall-walls, and interactive in-booth experiences, E3 is PETROL’s chance to go bigger than ever with our campaigns.

To kick off Video Game Week on Late Night with Jimmy Fallon, Activision and Treyarch approached PETROL to give Fallon the “Lone Wolf” treatment. PETROL’s illustrators modified our Call of Duty: Black Ops 2 key art to put the host front and center. Along with Eric Hirschberg, the CEO of Activision publishing, Jimmy introduced the “Strike Force” game mode in a live on-air demo of the game.