At the age of 23 and still a student at the Art Center College of Design in Pasadena, Alan was commissioned by a major film studio to illustrate what would soon become the first of many movie posters, thus launching his diverse and multi-layered career. Alan rose quickly through the ranks in earning over twenty awards from a myriad of organizations such as the Society of Illustrators and the Key Art Awards. He was soon appointed as the Creative Director of the Seiniger Advertising Group and developed a style reflecting his unique background in both design and illustration. While at Seiniger, Alan's campaigns were featured in over 50 magazine spreads and covers, which led to a vast amount of packaging design and illustration initiatives for major brands like the Ninja Turtles and Playmates toy crazes. In addition, Alan also orchestrated over 50 different theatrical campaigns during that time. Over 20 of Alan's campaigns have each generated over 100 million dollars in box office returns.
Alan's unique background led him to the creation of PETROL and what he saw as the Strategic Artists’ Union; along with Ben Granados, he has grown the company exponentially, and his passion for the industry continues. Recent successes at PETROL include his extensive work for Call of Duty: Modern Warfare 3, which grossed over $1 billion worldwide in it's first 5 days of release, his work as the Agency of Record for UFC, and helping Call of Duty Black Ops and Saints Row The Third become two of the most successful video game releases in their respective companies history.
Now 65 employees strong, PETROL, under Alan's leadership, has won over 30 MI6 awards as well as numerous recognitions for its digital work. As PETROL enters it's 9th year, Alan's passion is rooted in growing the agency and the young talent within it. PETROL is currently working with major brands such as: Activision, Namco, Paramount, THQ, UFC/Zuffa, Universal, NBC, Turtle Beach, Sony and countless others.
A co-founder with over 11 years of experience in the video game industry and a true passion for what’s next, Ben manages strategy on numerous successful campaigns. But Ben’s career began long before he ever realized it. With his first Atari system in 1981, he began playing video games and hasn’t stopped since. As Valedictorian and a choice of colleges to attend, Ben went on to UCLA for Political Science, Communications, and Business Administration. After graduation, he was certified in Computer Graphics and Graphic Design. Ben joined Seiniger Advertising Group and was in charge of building a video game department. Expanding the scope of services offered, Ben enabled the agency to service their clients in all facets of marketing as a one-stop integrated shop. Leveraging this approach as a founding partner of PETROL, Ben constantly strives for excellence and passes along best practices to our clients in a highly evolving and competitive marketplace. Using his knowledge of the creative aspects of marketing and his ability to communicate with others, Ben’s approach creates uniformity across all client communications.