WAR x II
For the next installment of the world’s biggest franchise, PETROL and CALL OF DUTY are back in Black. PETROL takes Sitting Bull to simmering intensity with the image named “Lone Wolf.”
PETROL’S BRINGING BLACK… TO THE FUTURE.
Packaging
To distinguish BLACK OPS 2 from its predecessor, PETROL seized the opportunity to brand “II” in two different ways: first, as two ambient beams of light and more prominently as an iconic orange symbol that will live on all the game’s promotional materials. The game’s hero is depicted with his eyes closed and taking a deep breath before he strikes: another step to market the emotion, not the gameplay.
E3/OOH
Working closely with Activision, Treyarch, and the booth vendor, PETROL designed an epic presence at E3 for BLACK OPS 2.
Logo
Evolving BLACK OPS into a franchise in its own right was PETROL’s challenge in 2012. With the upgraded original font design for the subtitle BLACK OPS, we subtly suggested the sequel to have a more modern setting, while the addition of the orange “II” gives a signature color to the franchise and an iconic mark for further viral and advertising use.
International Render
Weaponry has a starring role in promotional materials for the CALL OF DUTY franchise in the US, but overseas regulations often prohibit the use of firearms in advertising. For BLACK OPS 2, PETROL developed a series of original renders for use specifically in international territories.
