PETROL’s relationship with NBC Universal has spanned dozens of shows across three networks. With such a broad range of subject matter, every project presents an exciting opportunity to deliver a fresh “big idea.”
In developing the logo and Key Art for RUNNING RUSSELL SIMMONS, PETROL brought the show’s fun, high-energy tone to life. A series of web banners were also designed with the same signature style. For NAUGHTY KITCHEN, PETROL strived to capture the zany, hectic nature of the show through the use of bright colors and splashes.