PETROL also developed a series of microsites for Falken. For Wegetyougoing.com, PETROL created a social fan experience from the ground up, igniting a new era in Falken’s community outreach. Another online destination, Falken Fanatic, was designed to be the hub for Falken Fans to share, watch and rate user generated content including pictures, video and more. A popular subsidiary of Falken, Ohtsu tires, needed their own branded destination to define themselves as an edgier, younger cousin to Falken. PETROL designed and developed their website to give their brand a home.