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GODS AMONG MEN

PETROL EXPANDS THE GOD OF WAR UNIVERSE

For nearly 7 years, God of War has been in PETROL’s blood. After designing key art and outdoor for GOD OF WAR 2, and reinventing the visual identity and website for GOD OF WAR 3 we are thrilled to partner with Sony on Kratos’s most epic journey yet. With GOD OF WAR: ASCENSION, the franchise takes its first leap from the storied campaign of Kratos into the larger arena of multiplayer, shining light on an entire new realm of gods, soldiers and heroes that will change the game forever. Though much of the campaign has not been revealed, PETROL’s holistic campaign strategy that includes key art, web banners, web sites, social media and paid media is, just like the game, the most epic yet.



Case Studies:
Reinventing a Genre Campaigns Interactive

Announcement Teaser Banners

When Sony came to us with their calendar for announcement, they had a very specific ask: Let’s build hype around the announcement and teaser trailer so it becomes an event itself. Through coordinated media on hardcore gamer channels that used cryptic statements driving to the PlayStation Facebook page with a specific date, we built a buzz that was speculated on by IGN, GameSpot, Joystiq and several other publications. These were followed on announcement day by our key art image and title announce. Within 4 days into the campaign, we had generated a 0.8% click-through rate, 8x the benchmark for the industry.

E3

To present GOD OF WAR: ASCENSION at E3, our first artistic communication was that Kratos was back. However, we didn’t want to focus on the same stoic battle poses that consumers were used to. Through an original style of amber distortion, we can showcase Kratos’s emotions in a way never seen, befitting for a game that takes us into his days as a vulnerable human.

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