For GOW III, an asset bank was rolled out internationally and consisted of 7 unique renders created by PETROL. PETROL also worked to enhance brand exposure at retail, unleashing Kratos’ Fury from Mt. Olympus to 7-Eleven and selling 1.1 million in the US in the first 2 weeks of release.
For the GOD OF WAR III front of box, Sony gave PETROL the green light do something completely unexpected and unprecedented for the franchise. By showing just Kratos’ eye and a sliver of his tattoo, GOD OF WAR fans were clued into the fact that this installment was going to delve into Kratos’ psyche like never before.
In developing the Collector’s and Limited Edition packaging for GOD OF WAR 3, Sony asked PETROL to take a stylized approach. PETROL’s solution was to tap into the game’s emotional notes, making the series’ signature violence poetic.
The asset bank PETROL created was used globally. Specifically for GOD OF WAR 2 and GOD OF WAR CHAINS OF OLYMPUS, with the “Caravaggio”-type illustrations we created, we were able to evolve this into a very photo-real and serious look and feel that wasn’t relying on the game.
Our knowledge of the GOD OF WAR game and its franchise won us the pitch to create the 1-hour documentary. The high-level of trust the developer and publisher have with PETROL afforded us the opportunity to write, produce (including set build) and edit the documentary.
PETROL took the M-rated GOD OF WAR III into uncharted territory with a series of cups and promotional materials designed for 7-Eleven and Slurpee. The challenge was to adapt the very mature character in to something Slurpee-friendly, while still maintaining Kratos’ undeniably imposing character.
To bring Kratos to life in unexpected locations, PETROL designed a series of renders specifically for select retailers, including 7-Eleven. For maximum impact, it’s not about just putting box art everywhere, but rather making the images fit the space.
Leveraging the pre-exiting teaser site, PETROL was tasked with developing a user experience that was more commensurate with the level of sophistication equal to the pedigree of the game itself. While adhering to the Web Style Guide specifications, PETROL pioneered the mechanics of a site implementing a panoramic background with massive digitally painted illustrations of key pivotal moments within the brand’s story arc to help educate new visitors and reward existing fans of the rich and interactive story.
