CUT OUT FOR SUCCESS

No show in history has pushed the envelope quite like South Park, and PETROL has embraced the challenge of helping the latest brainchild from Trey Parker and Matt Stone make a big impact. THE STICK OF TRUTH will be one of the most hotly anticipated releases for South Park fans worldwide, as well as video game fans everywhere who aren’t afraid to get offensive.

Case Studies:

Launching a New Ip Campaigns

Game Informer Covers

SOUTH PARK: THE STICK OF TRUTH is an epic quest to become cool, so the first thing released to the public had to be equally epic. Striking the balance between big action and signature humor was key.

Print Launch Campaign

South Park’s creators and THQ wanted something totally unexpected for the initial print campaign. What could be more irreverent than depicting the most blasphemous characters of all time in traditional cathedral stained glass?

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GIVE US A SHOUT

PETROL GETS OFFENSIVE

CUT OUT FOR SUCCESS

Game Informer Covers

Print Launch Campaign