With the help of PETROL’s expertise in the gaming space, Turtle Beach launched their biggest and most comprehensive multi-platform campaign to date. Already leaders in their category, Turtle Beach enjoyed an increase in overall market share in the face of unprecedented competition and a 100% increase over 2010 sales. Our deep partnership continues as we roll out the 2012 lineup at E3.
Hardcore gamers deserve hardcore sound. To capture the essence of the Turtle Beach audio experience, PETROL employed “screaming head” gamers engrossed in both the game and intense online conversation.
Why do I need a headset? PETROL’s tiered and strategic digital campaign hit the market hard in Q4 with targeted buys based around all of gaming’s biggest launches. This campaign was key to educating consumers on not only why, but how great the gaming experience is with Turtle Beach.
PETROL’s work on the BDE’s for Turtle Beach generated a 6% click through rate! Not only was that double the normal rate, but it was able to successfully help sales and brand awareness.
Creating a seamless experience is key to a campaign being successful. Working closely with Turtle Beach’s internal team, we have created skins that hammer home great partnerships with titles like CALL OF DUTY: MODERN WARFARE 3 and ASSASSIN’S CREED.
PETROL worked in-depth with Turtle Beach’s internal teams to reinvent the packaging for their elite product offerings as well as their special edition CALL OF DUTY:MW3 headsets. The new, slicker designs revitalized the products’ shelf appeal, instrumental in raising sales over the holiday period.
PETROL and Turtle Beach’s first-ever special edition headsets flew off the shelves in retail locations, often selling out quickly.
PETROL’s Motion Graphics and 3D department teamed up to bring Turtle Beach’s logo to life, creating an audio-visual cornerstone to their growing brand.
