Making the trailer for UFC UNDISPUTED 2010, PETROL traveled the world to the respective camps with the exclusive access that comes with being the UFC Agency of Record.
In crafting the teaser trailer for Undisputed 2010, which debuted at the Spike VGA awards, PETROL brought the copy line “SO YOU WANNA BE A FIGHTER” to life by morphing among actual fighters as they described the courage and commitment that it takes.
For UFC PERSONAL TRAINER, we used an innovative transition style to make training like a real UFC fighter seem possible…in your living room. Because this was the first game to make the star trainers of the UFC accessible to the weekend warrior, our strategy was to make the octagon and the home seamless.
While most fighting game franchises rely on very high cost CG or use all in-game fighting, PETROL has pursued unconventional, economical ways of bringing all of the excitement of UFC to life.