Call of Duty Franchise

Activision
PETROL has been a close partner of Activision and their respective development teams for several years across a broad range of titles. In particular, we are thrilled to have partnered with Activision on 7 successive record-breaking launches for Call of Duty titles. It’s an honor to be a small part of building the most successful entertainment franchise of all-time.
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development

Brand Development

With an unparalleled understanding of the Call of Duty brand, PETROL has continually conceptualized and established new brand positioning for each successive title.

Brand Development

With an unparalleled understanding of the Call of Duty brand, PETROL has continuously conceptualized and established new brand positioning for each successive title.

Brand Development

Brand Development

Brand Development

Brand Development

With an unparalleled understanding of the Call of Duty brand, PETROL has continually conceptualized and established new brand positioning for each successive title.

Brand Development

With an unparalleled understanding of the Call of Duty brand, PETROL has continually conceptualized and established new brand positioning for each successive title.

Brand Development

With an unparalleled understanding of the Call of Duty brand, PETROL has continually conceptualized and established new brand positioning for each successive title.

Brand Development

With an unparalleled understanding of the Call of Duty brand, PETROL has continually conceptualized and established new brand positioning for each successive title.

Brand Development

With an unparalleled understanding of the Call of Duty brand, PETROL has continually conceptualized and established new brand positioning for each successive title.
Category Ownership

Category Ownership

In developing campaigns year-over-year that continue to grow the Call of Duty brand overall while simultaneously spurring sales of each successive title, PETROL has helped Activision secure Call of Duty’s place as the preeminent FPS in the world.
Industry Experience

Industry Experience

Through a varied range of outdoor campaigns combined with global event experiences, we’ve been able to continuously engage with consumers across a broad range of touch points.
Merchandising

Merchandising

Approaching not only title releases but brand positioning from a 360° perspective, PETROL has also helped develop new looks and strategies for Activision in driving revenue through comprehensive merchandising style guides.