PETROL partnered with Infinity Ward and Activision to help make outter-space and the bad ass Call of Duty soldiers live within the same UNIVERSE.
Using a re-invented COD and MW2 moment, the announce Viz ID was able to successfully get fans invested in COD going to space and owned E3's most high visibility OOH placement.
Infinite Warfare explored new environments, but the creative used negative space to create focus on key Call of Duty elements: weapons, attitude, and confidence.
Secondary visuals were created to highlight the exciting and much anticipated bundle offer of Infinite Warfare
and one of the most revered titles of the franchise with the remastered version of Modern Warfare.
To generate additional excitement for and celebrate their community, Modern Warfare Remastered returned to give fans everything they wanted and more.