Guitar Hero Live

Activision
In launching the highly buzzed-about Guitar Hero Live, PETROL collaborated with Activision to break the mold and shatter expectations with a vibrant, live-action based campaign.
Retail Experience

Retail Experience

PETROL created a packaging system that puts the consumer on stage and immersed in becoming a real guitar hero.
Brand Identity
Brand Identity
Brand Identity
Brand Identity

Brand Identity

PETROL combined live performance, in-game assets and 3D Imaging to re-invent a great brand for a new generation.

Brand Identity

PETROL combined live performance, in-game assets and 3D Imaging to re-invent a great brand for a new generation.

Brand Identity

PETROL combined live performance, in-game assets and 3D Imaging to re-invent a great brand for a new generation.

Brand Identity

PETROL combined live performance, in-game assets and 3D Imaging to re-invent a great brand for a new generation.
Event Presence
Event Presence

Event Presence

A breakthrough game needs a stand-out presence at industry events; in working with the teams to create a breakthrough visuals, PETROL’s Visual Campaign ID helped make every attendee feel like a hero.

Event Presence

A breakthrough game needs a stand-out presence at industry events; in working with the teams to create a breakthrough visuals, PETROL’s Visual Campaign ID helped make every attendee feel like a hero.