Destiny

Bungie-Activision
PETROL partnered with both publisher and developer in working closely with Activision & Bungie for years in advance of the launch.
Brand Development

Brand Development

PETROL was an integral piece not only in the visual development and rendering of characters throughout the campaign but also the worlds in which they lived.
Retail Presence
Retail Presence
Retail Presence
Retail Presence
Retail Presence

Retail Presence

PETROL collaborated with the Activision & Bungie teams to ensure an unforgettable retail experience for consumers. Partnering with Activision, Bungie, and 72&Sunny, the Out-of-Home campaign took over billboards around the world.

Retail Presence

PETROL collaborated with the Activision & Bungie teams to ensure an unforgettable retail experience for consumers. Partnering with Activision, Bungie, and 72&Sunny, the Out-of-Home campaign took over billboards around the world.

Retail Presence

PETROL collaborated with the Activision & Bungie teams to ensure an unforgettable retail experience for consumers. Partnering with Activision, Bungie, and 72&Sunny, the Out-of-Home campaign took over billboards around the world.

Retail Presence

PETROL collaborated with the Activision & Bungie teams to ensure an unforgettable retail experience for consumers. Partnering with Activision, Bungie, and 72&Sunny, the Out-of-Home campaign took over billboards around the world.

Retail Presence

PETROL collaborated with the Activision & Bungie teams to ensure an unforgettable retail experience for consumers. Partnering with Activision, Bungie, and 72&Sunny, the Out-of-Home campaign took over billboards around the world.
The Impact

The Impact

Destiny became the most successful new gaming franchise launch ever, with a never-before-seen level of frenzy leading up to the game’s release. Destiny currently has more than 16 million registered players.