Destiny: The Taken King

Bungie-Activision
PETROL, Bungie & Activision combined forces to create the Brand Identity for gaming’s most anticipated sequel.
Making the “Supers,” Super
Making the “Supers,” Super
Making the “Supers,” Super
Making the “Supers,” Super

Making the “Supers,” Super

PETROL showcased Bungie’s incredible new character lineup through over-the-top action moments brought to life with digital magic.

Making the “Supers,” Super

PETROL showcased Bungie’s incredible new character lineup through over-the-top action moments brought to life with digital magic.

Making the “Supers,” Super

PETROL showcased Bungie’s incredible new character lineup through over-the-top action moments brought to life with digital magic.

Making the “Supers,” Super

PETROL showcased Bungie’s incredible new character lineup through over-the-top action moments brought to life with digital magic.
Retail Presence

Retail Presence

PETROL’s strategy revolved around communicating the magnitude of gaming’s biggest experience, in retail’s smallest space and the digital space’s most discriminating forums.
Campaign Execution
Campaign Execution
Campaign Execution
Campaign Execution

Campaign Execution

Fusing reality, the in-game experience, and hyper-real illustration to create the brand look, PETROL’s campaign created instant conversation around the world.

Campaign Execution

Fusing reality, the in-game experience, and hyper-real illustration to create the brand look, PETROL’s campaign created instant conversation around the world.

Campaign Execution

Fusing reality, the in-game experience, and hyper-real illustration to create the brand look, PETROL’s campaign created instant conversation around the world.

Campaign Execution

Fusing reality, the in-game experience, and hyper-real illustration to create the brand look, PETROL’s campaign created instant conversation around the world.