PLANTS VS. ZOMBIES:
GARDEN WARFARE

Electronic Arts
PETROL worked closely with PopCap and EA and used a strategic 360-degree approach in developing the Plants vs. Zombies brand and their first title on Console/PC.
Award Winning Visual Identity
Award Winning Visual Identity
Award Winning Visual Identity

Award Winning Visual Identity

Developing the award winning visual identity that changed how the community looks at the PvZ brand and shooter genre

Award Winning Visual Identity

Developing the award winning visual identity that changed how the community looks at the PvZ brand and shooter genre

Award Winning Visual Identity

Developing the award winning visual identity that changed how the community looks at the PvZ brand and shooter genre
Differentiation is Key
Differentiation is Key

Differentiation is Key

Hyper-real and fun visuals helping differentiate Garden Warfare from other games

Differentiation is Key

Hyper-real and fun visuals helping differentiate Garden Warfare from other games
Larger than Life Characters
Larger than Life Characters
Larger than Life Characters
Larger than Life Characters
Larger than Life Characters

Larger than Life Characters

Bringing the Plants and Zombies to life for the mainstream consumer

Larger than Life Characters

Bringing the Plants and Zombies to life for the mainstream consumer

Larger than Life Characters

Bringing the Plants and Zombies to life for the mainstream consumer

Larger than Life Characters

Bringing the Plants and Zombies to life for the mainstream consumer

Larger than Life Characters

Bringing the Plants and Zombies to life for the mainstream consumer
Impactful Connections
Impactful Connections
Impactful Connections
Impactful Connections
Impactful Connections
Impactful Connections

Impactful Connections

Dynamic character/model development to generate a connection between the characters and players

Impactful Connections

Dynamic character/model development to generate a connection between the characters and players

Impactful Connections

Dynamic character/model development to generate a connection between the characters and players

Impactful Connections

Dynamic character/model development to generate a connection between the characters and players

Impactful Connections

Dynamic character/model development to generate a connection between the characters and players

Impactful Connections

Dynamic character/model development to generate a connection between the characters and players
Social Media

Social Media

Strategic associations to other popular titles through an awareness building Social Media "Spoof" campaign
Foundation for Success

Foundation for Success

PETROL's strategic approach in building this comprehensive campaign helped PvZ further lay the foundation for a long-standing successful franchise