PLANTS VS. ZOMBIES:
GARDEN WARFARE 2

Electronic Arts
PETROL, building on the success of the GW1 campaign, again partnered with PopCap and EA to develop the creative strategy and identity for GW2 that furthered the awareness and popularity of the brand amongst gamers globally.

Strategic 360° Campaign

Developed an extensive amount of assets across multiple executions from packaging to events to AV

Announcing GW2

Announcing GW2

Announcing GW2

Announcing GW2

Announcing GW2

Announcing GW2

Announcing GW2 at Gaming's biggest event, E3

Announcing GW2

Announcing GW2 at Gaming's biggest event, E3

Announcing GW2

Announcing GW2 at Gaming's biggest event, E3

Announcing GW2

Announcing GW2 at Gaming's biggest event, E3

Announcing GW2

Announcing GW2 at Gaming's biggest event, E3
E3 Excitement

E3 Excitement

Developed an epic award-winning E3 Announce Trailer viewed by millions
New Content for the Fans

New Content for the Fans

Strategically aging up the brand and helping evolve the visual identity for key content updates and seasonal promotions
Social Media
Social Media

Social Media

Giving fans what they want by bringing the Plants and Zombies into more of their favorite games

Social Media

Giving fans what they want by bringing the Plants and Zombies into more of their favorite games

Growing the Franchise

Growing the Franchise

Growing the Franchise

Growing the Franchise

Growing the Franchise

Growing the Franchise

Our Developer-Agency partnership has helped the franchise acquire 8MM+ players with over 1.4B games played and counting to date

Growing the Franchise

Our Developer-Agency partnership has helped the franchise acquire 8MM+ players with over 1.4B games played and counting to date

Growing the Franchise

Our Developer-Agency partnership has helped the franchise acquire 8MM+ players with over 1.4B games played and counting to date

Growing the Franchise

Our Developer-Agency partnership has helped the franchise acquire 8MM+ players with over 1.4B games played and counting to date

Growing the Franchise

Our Developer-Agency partnership has helped the franchise acquire 8MM+ players with over 1.4B games played and counting to date