PETROL partnered with Bandai Namco Entertainment and FromSoftware to continue elevating the pedigree of the Dark Souls franchise with Dark Souls III. The brand strategy for the campaign spanned a broad range of cross-platform efforts encompassing creative, strategy and media. Debuting at E3 2015, PETROL’s OOH banner, renders, and concourse moments took E3 visitors on an emotional journey, through the tormenting ride of Dark Souls III’s red knight. PETROL and Bandai Namco also teamed up to put the fear of death into the Dark Souls III social community. A large booth experience was a big (and bloody) hit with press and fans alike.