Turtle Beach: 2012

Turtle Beach
PETROL continued to build on our success as Turtle Beach’s 360° partner in 2012, with a strong focus on retail executions and the largest marketing campaign in company history, garnering a 100% boost in sales. During the 2012 campaign, we established their first major copy positioning in owning the line “Hear Everything, Defeat Everyone.”
Marketing Partnerships
Marketing Partnerships
Marketing Partnerships

Marketing Partnerships

PETROL established and marketed Turtle Beach’s second successive partnership with the Call of Duty franchise,
driving revenue and brand awareness.

Marketing Partnerships

PETROL established and marketed Turtle Beach’s second successive partnership with the Call of Duty franchise,
driving revenue and brand awareness.

Marketing Partnerships

PETROL established and marketed Turtle Beach’s second successive partnership with the Call of Duty franchise,
driving revenue and brand awareness.

Branded Executions

PETROL created a range of branded executions leveraging both the products themselves, as well as the company’s brand partners.
Digital Campaigns
Digital Campaigns

Digital Campaigns

PETROL executed digital campaigns aimed at strengthening the connection between consumers and the brand,
while making it easier to engage with & purchase products.

Digital Campaigns

PETROL executed digital campaigns aimed at strengthening the connection between consumers and the brand,
while making it easier to engage with & purchase products.
Event Presences
Event Presences
Event Presences

Event Presences

Focusing on the core audience while beginning to establish the foundation of broader future campaigns, PETROL created impactful presences for Turtle Beach at the industry’s biggest events.

Event Presences

Focusing on the core audience while beginning to establish the foundation of broader future campaigns, PETROL created impactful presences for Turtle Beach at the industry’s biggest events.

Event Presences

Focusing on the core audience while beginning to establish the foundation of broader future campaigns, PETROL created impactful presences for Turtle Beach at the industry’s biggest events.
Brand Integrations
Brand Integrations
Brand Integrations
Brand Integrations
Brand Integrations

Brand Integrations

In creating a destination within the Xbox universe, PETROL and Turtle Beach connected with consumers in new ways,
in places where they were most comfortable interacting.

Brand Integrations

In creating a destination within the Xbox universe, PETROL and Turtle Beach connected with consumers in new ways,
in places where they were most comfortable interacting.

Brand Integrations

In creating a destination within the Xbox universe, PETROL and Turtle Beach connected with consumers in new ways,
in places where they were most comfortable interacting.

Brand Integrations

In creating a destination within the Xbox universe, PETROL and Turtle Beach connected with consumers in new ways,
in places where they were most comfortable interacting.

Brand Integrations

In creating a destination within the Xbox universe, PETROL and Turtle Beach connected with consumers in new ways,
in places where they were most comfortable interacting.