Turtle Beach: 2013

Turtle Beach
Over the course of 2013, PETROL and Turtle Beach began to target a more mainstream audience, introducing new
product categories while nonetheless deepening connections with the core consumer fan base.
Brand Positioning
Brand Positioning
Brand Positioning
Brand Positioning

Brand Positioning

PETROL established the branding & positioning of Turtle Beach as #1 in Gaming Audio, a powerful campaign
theme that resonated throughout the year.

Brand Positioning

PETROL established the branding & positioning of Turtle Beach as #1 in Gaming Audio, a powerful campaign
theme that resonated throughout the year.

Brand Positioning

PETROL established the branding & positioning of Turtle Beach as #1 in Gaming Audio, a powerful campaign
theme that resonated throughout the year.

Brand Positioning

PETROL established the branding & positioning of Turtle Beach as #1 in Gaming Audio, a powerful campaign
theme that resonated throughout the year.

Category Launch

PETROL partnered with Turtle Beach to launch a new product category, the iSeries, that expanded the consumer
base tremendously to a much broader target audience.

Category Launch

PETROL partnered with Turtle Beach to launch a new product category, the iSeries, that expanded the consumer
base tremendously to a much broader target audience.

Category Launch

PETROL partnered with Turtle Beach to launch a new product category, the iSeries, that expanded the consumer
base tremendously to a much broader target audience.
Digital Campaigns
Digital Campaigns
Digital Campaigns

Digital Campaigns

PETROL worked closely with the team to heavily revamp the website, optimizing the destination to make it both
more consumer and e-commerce friendly.

Digital Campaigns

PETROL worked closely with the team to heavily revamp the website, optimizing the destination to make it both
more consumer and e-commerce friendly.

Digital Campaigns

PETROL worked closely with the team to heavily revamp the website, optimizing the destination to make it both
more consumer and e-commerce friendly.
Retail Initiatives
Retail Initiatives

Retail Initiatives

With a renewed focus on retail executions as well as consumer experience, PETROL created memorable,
meaningful interactions with the product.

Retail Initiatives

With a renewed focus on retail executions as well as consumer experience, PETROL created memorable,
meaningful interactions with the product.
Contextual Campaigns
Contextual Campaigns
Contextual Campaigns
Contextual Campaigns
Contextual Campaigns

Contextual Campaigns

PETROL developed a series of campaign initiatives featuring use-case situations with the products, while
building a lifestyle brand for the new product category.

Contextual Campaigns

PETROL developed a series of campaign initiatives featuring use-case situations with the products, while
building a lifestyle brand for the new product category.

Contextual Campaigns

PETROL developed a series of campaign initiatives featuring use-case situations of the products, while
building a lifestyle brand for the new product category.

Contextual Campaigns

PETROL developed a series of campaign initiatives featuring use-case situations with the products, while
building a lifestyle brand for the new product category.

Contextual Campaigns

PETROL developed a series of campaign initiatives featuring use-case situations with the products, while
building a lifestyle brand for the new product category.
Event Presences
Event Presences
Event Presences
Event Presences
Event Presences

Event Presences

Leveraging the branding and marketing efforts with rolling launches throughout the year, PETROL empowered Turtle Beach to make the industry take notice at a series of global events.

Event Presences

Leveraging the branding and marketing efforts with rolling launches throughout the year, PETROL empowered Turtle Beach to make the industry take notice at a series of global events.

Event Presences

Leveraging the branding and marketing efforts with rolling launches throughout the year, PETROL empowered Turtle Beach to make the industry take notice at a series of global events.

Event Presences

Leveraging the branding and marketing efforts with rolling launches throughout the year, PETROL empowered Turtle Beach to make the industry take notice at a series of global events.

Event Presences

Leveraging the branding and marketing efforts with rolling launches throughout the year, PETROL empowered Turtle Beach to make the industry take notice at a series of global events.