Turtle Beach: 2014

Turtle Beach
Throughout 2014, PETROL and Turtle Beach supported products through a series of concurrent, customized
product campaigns while also focusing on continued brand growth.

Brand Campaign

The brand campaign was rooted in the concept of encouraging consumers to “Change Your Game,” reflecting
the power & impact Turtle Beach could have for gamers.

A New Way to Play

PETROL and Turtle Beach worked with talented actor, and voice of Nathan Drake, Nolan North, to promote the countless
features that Turtle Beach headsets serve up for gamers.

Product Campaigns

Through a series of product launch and supportive campaigns, PETROL and Turtle Beach were able to carve
out unique identities while supporting the overarching brand goals.

Product Campaigns

Through a series of product launch and supportive campaigns, PETROL and Turtle Beach were able to carve
out unique identities while supporting the overarching brand goals.
Digital Initiatives
Digital Initiatives
Digital Initiatives

Digital Initiatives

PETROL developed a series of digital destinations reflecting Turtle Beach’s continued growth and expansion in
supporting Hypersound®, as well as the Turtle Beach Corporation.

Digital Initiatives

PETROL developed a series of digital destinations reflecting Turtle Beach’s continued growth and expansion in
supporting Hypersound®, as well as the Turtle Beach Corporation.

Digital Initiatives

PETROL developed a series of digital destinations reflecting Turtle Beach’s continued growth and expansion in
supporting Hypersound®, as well as the Turtle Beach Corporation.
Retail Initiatives
Retail Initiatives

Retail Initiatives

Through a range of progressive and impactful retail initiatives, PETROL enabled Turtle Beach to position themselves as the preeminent gaming audio brand, while gaining market share in other segments.

Retail Initiatives

Through a range of progressive and impactful retail initiatives, PETROL enabled Turtle Beach to position themselves as the preeminent gaming audio brand, while gaining market share in other segments.
Product Strategy
Product Strategy
Product Strategy
Product Strategy
Product Strategy
Product Strategy

Product Strategy

PETROL collaborated with Turtle Beach to determine optimal positioning and marketing strategy for the various product lines, while developing a specific range of assets in support of each.

Product Strategy

PETROL collaborated with Turtle Beach to determine optimal positioning and marketing strategy for the various product lines, while developing a specific range of assets in support of each.

Product Strategy

PETROL collaborated with Turtle Beach to determine optimal positioning and marketing strategy for the various product lines, while developing a specific range of assets in support of each.

Product Strategy

PETROL collaborated with Turtle Beach to determine optimal positioning and marketing strategy for the various product lines, while developing a specific range of assets in support of each.

Product Strategy

PETROL collaborated with Turtle Beach to determine optimal positioning and marketing strategy for the various product lines, while developing a specific range of assets in support of each.

Product Strategy

PETROL collaborated with Turtle Beach to determine optimal positioning and marketing strategy for the various product lines, while developing a specific range of assets in support of each.
Event Presences
Event Presences
Event Presences
Event Presences

Event Presences

With the brand bigger than ever before, PETROL delivered accordingly in making Turtle Beach’s booth presences some
of the most buzzed about at events around the world. Along with these presences, PETROL developed a major video campaign
that was leveraged across these initiatives.

Event Presences

With the brand bigger than ever before, PETROL delivered accordingly in making Turtle Beach’s booth presences some
one of the most buzzed about, at events around the world. Along with these presences, PETROL developed a major video campaign
that was leveraged across these initiatives.

Event Presences

With the brand bigger than ever before, PETROL delivered accordingly in making Turtle Beach’s booth presences some
of the most buzzed about at events around the world. Along with these presences, PETROL developed a major video campaign
that was leveraged across these initiatives.

Event Presences

With the brand bigger than ever before, PETROL delivered accordingly in making Turtle Beach’s booth presences some
of the most buzzed about at events around the world. Along with these presences, PETROL developed a major video campaign
that was leveraged across these initiatives.