UFC: Events

UFC
Over the course of our long partnership with the UFC, PETROL has played a vital role in the events’ promotion; through the continual development of new and engaging ways to market, we have together made unprecedented inroads with new and existing fans alike.

Building Icons

PETROL and the UFC joined forces in 2003, when mixed martial arts was still on the fringe of the athletic landscape and helped develop it into the world’s fastest growing sport.
Event Promotion | 2014
Event Promotion | 2014
Event Promotion | 2014

Event Promotion | 2014

In 2014, as the sport was exploding with global interest, PETROL strategized promotions that would further expand the sport’s reach.

Event Promotion | 2014

In 2014, as the sport was exploding with global interest, PETROL strategized promotions that would further expand the sport’s reach.

Event Promotion | 2014

In 2014, as the sport was exploding with global interest, PETROL strategized promotions that would further expand the sport’s reach.
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013
Event Promotion | 2013

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.

Event Promotion | 2013

2013’s events focused on the continued promotion of established stars, while beginning to introduce the next generation of fighters.
Event Promotion | 2003-2012
Event Promotion | 2003-2012
Event Promotion | 2003-2012
Event Promotion | 2003-2012
Event Promotion | 2003-2012
Event Promotion | 2003-2012
Event Promotion | 2003-2012

Event Promotion | 2003-2012

PETROL continually adapted the positioning & messaging year-over-year to reflect the changing landscape
for the UFC and its fighters’ success.

Event Promotion | 2003-2012

PETROL continually adapted the positioning & messaging year-over-year to reflect the changing landscape
for the UFC and its fighters’ success.

Event Promotion | 2003-2012

PETROL continually adapted the positioning & messaging year-over-year to reflect the changing landscape
for the UFC, and its fighters’ success.

Event Promotion | 2003-2012

PETROL continually adapted the positioning & messaging year-over-year to reflect the changing landscape
for the UFC and its fighters’ success.

Event Promotion | 2003-2012

PETROL continually adapted the positioning & messaging year-over-year to reflect the changing landscape
for the UFC and its fighters’ success.

Event Promotion | 2003-2012

PETROL continually adapted the positioning & messaging year-over-year to reflect the changing landscape
for the UFC and its fighters’ success.

Event Promotion | 2003-2012

PETROL continually adapted the positioning & messaging year-over-year to reflect the changing landscape
for the UFC and its fighters’ success.
Merchandising
Merchandising
Merchandising
Merchandising
Merchandising

Merchandising

PETROL drove the consumer efforts through a variety of sales-oriented merchandising initiatives, while continually growing brand equity.

Merchandising

PETROL drove the consumer efforts through a variety of sales-oriented merchandising initiatives, while continually growing brand equity.

Merchandising

PETROL drove the consumer efforts through a variety of sales-oriented merchandising initiatives, while continually growing brand equity.

Merchandising

PETROL drove the consumer efforts through a variety of sales-oriented merchandising initiatives, while continually growing brand equity.

Merchandising

PETROL drove the consumer efforts through a variety of sales-oriented merchandising initiatives, while continually growing brand equity.
Digital Campaigns
Digital Campaigns
Digital Campaigns

Digital Campaigns

Through a range of global digital campaigns, PETROL and the UFC drove unprecedented Pay-Per-View and live gate growth.

Digital Campaigns

Through a range of global digital campaigns, PETROL and the UFC drove unprecedented Pay-Per-View and live gate growth.

Digital Campaigns

Through a range of global digital campaigns, PETROL and the UFC drove unprecedented Pay-Per-View and live gate growth.

Brand Development

PETROL developed a broad range of branding initiatives to help further grow not only the UFC itself, but the entire family of brands under parent company Zuffa, LLC’s umbrella.

Brand Development

PETROL developed a broad range of branding initiatives to help further grow not only the UFC itself, but the entire family of brands under parent company Zuffa, LLC’s umbrella.