UFC: Gaming

UFC
Combining our passion & expertise in both gaming and for the UFC, PETROL has helped launch a range of highly successful gaming titles. Through unparalleled creative development and strategic positioning, these titles have changed the way UFC games are perceived by both fans and the general public.
Brand Development
Brand Development
Brand Development

Brand Development

PETROL worked closely with publisher partners in developing truly relevant gaming franchises with authentic
authority among core and casual fans alike.

Brand Development

PETROL worked closely with publisher partners in developing truly relevant gaming franchises, with authentic
authority among core and casual fans alike.

Brand Development

PETROL worked closely with publisher partners in developing truly relevant gaming franchises, with authentic
authority among core and casual fans alike.
Bringing Legitimacy
Bringing Legitimacy
Bringing Legitimacy

Bringing Legitimacy

Leveraging expertise in the sport and a deep understanding of what connected with fans, PETROL strategically crafted marketing collateral that ensured the games would resonate.

Bringing Legitimacy

Leveraging expertise in the sport and a deep understanding of what connected with fans, PETROL strategically crafted marketing collateral that ensured the games would resonate.

Bringing Legitimacy

Leveraging expertise in the sport and a deep understanding of what connected with fans, PETROL strategically crafted marketing collateral that ensured the games would resonate.
Building Heroes
Building Heroes
Building Heroes

Building Heroes

Through innovative creative techniques, PETROL developed a series of fighter renders that made a massive global impact.

Building Heroes

Through innovative creative techniques, PETROL developed a series of fighter renders that made a massive global impact.

Building Heroes

Through innovative creative techniques, PETROL developed a series of fighter renders that made a massive global impact.
Brand Extensions
Brand Extensions
Brand Extensions

Brand Extensions

PETROL was an integral partner in bringing the UFC Trainer fitness series to market in partnership with UFC, featuring
a large-scale video campaign.

Brand Extensions

PETROL was an integral partner in bringing the UFC Trainer fitness series to market in partnership with UFC, featuring
a large-scale video campaign.

Brand Extensions

PETROL was an integral partner in bringing the UFC Trainer fitness series to market in partnership with UFC, featuring
a large-scale video campaign.

Creating Accessibility

PETROL got the fans closer to UFC stars than ever before, through a variety of product-related, cross-platform initiatives.