UFC: Merchandising

UFC
Through a broad range of cross-platform marketing supporting merchandising initiatives, PETROL has partnered with the UFC to help develop new revenue streams while empowering fans to engage with and support the brand on a daily basis .

Creating Stars

Through a range of cross-promotional techniques, PETROL was able to help the UFC build their next generation of star fighters.
Strengthening Engagement
Strengthening Engagement
Strengthening Engagement
Strengthening Engagement
Strengthening Engagement
Strengthening Engagement
Strengthening Engagement
Strengthening Engagement

Strengthening Engagement

Across print, digital, video, and merchandising initiatives, PETROL was able to build an unparalleled level of engagement between the UFC and its fans.

Strengthening Engagement

Through a robust range of print, digital, video, and merchandising initiatives, PETROL was able to build an unparalleled level of engagement between the UFC and its fans.

Strengthening Engagement

Through a robust range of print, digital, video, and merchandising initiatives, PETROL was able to build an unparalleled level of engagement between the UFC and its fans.

Strengthening Engagement

Through a robust range of print, digital, video, and merchandising initiatives, PETROL was able to build an unparalleled level of engagement between the UFC and its fans.

Strengthening Engagement

Through a robust range of print, digital, video, and merchandising initiatives, PETROL was able to build an unparalleled level of engagement between the UFC and its fans.

Strengthening Engagement

Through a robust range of print, digital, video, and merchandising initiatives, PETROL was able to build an unparalleled level of engagement between the UFC and its fans.

Strengthening Engagement

Through a robust range of print, digital, video, and merchandising initiatives, PETROL was able to build an unparalleled level of engagement between the UFC and its fans.

Strengthening Engagement

Through a robust range of print, digital, video, and merchandising initiatives, PETROL was able to build an unparalleled level of engagement between the UFC and its fans.
UFC on FOX
UFC on FOX
UFC on FOX
UFC on FOX
UFC on FOX
UFC on FOX
UFC on FOX
UFC on FOX
UFC on FOX

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.

UFC on FOX

Having worked with the UFC since 2003, PETROL was thrilled to create assets helping the brand go even more mass-market.
UFC Programming
UFC Programming

UFC Programming

Drawing on our expert familiarity with the UFC, PETROL was an ideal partner to develop campaigns supporting
The Ultimate Fighter reality show.

UFC Programming

Drawing on our expert familiarity with the UFC, PETROL was an ideal partner to develop campaigns supporting
The Ultimate Fighter reality show.

Brand Evolution

Working with the UFC for over 10 years, PETROL played an integral role in evolving the brand year-over-year to ensure retained ownership of the brand while remaining attuned to the fan base’s sensibilities.
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary
UFC 20<sup>TH</sup> Anniversary

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued
growth of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.

UFC 20TH Anniversary

For UFC’s 20th anniversary, PETROL developed a global icon celebrating the massive success & continued growth
of the world’s biggest fight promotion.