We are humbled to have worked with Stand Up To Cancer to deliver an important and impactful PSA advocating for early screenings of Colon Cancer. Together, we partnered to develop a message that speaks directly to key African-American and LatinX communities starring Oscar Winning Actor, Jamie Foxx. PETROL developed the ‘Take Control’ concept with Key Visuals, AV, Digital and Microsite executions to support it.
Stand Up to Cancer
Visual Identity, AV Shoot, Digital, Social Assets, Radio Edit, Spanish Radio: Casting + Recording + Edit
We developed a cohesive design and graphics package that we tailored to individualized placements where our key demographics were most likely to discover our campaign and take action.
Oscar Winning Gravitas
We were delighted to help Jamie Foxx not only participate in the ‘Take Control’ campaign but also do so safely at home by using the AV production package to film remotely.
An Invite to An Important Conversation
We strove to pair bold direction in graphic design with a matter of fact, relatable photograph of Jamie Foxx that urged those 45 and older to get screened and take control of their health.