Stand Up to Cancer x Exact Sciences

Stand Up to Cancer x Exact Sciences

TAKE CONTROL

We are humbled to have worked with Stand Up To Cancer to deliver an important and impactful PSA advocating for early screenings of Colon Cancer. Together, we partnered to develop a message that speaks directly to key African-American and LatinX communities starring Oscar Winning Actor, Jamie Foxx. PETROL developed the ‘Take Control’ concept with Key Visuals, AV, Digital and Microsite executions to support it.

CLIENT

Stand Up to Cancer

REQUIREMENTS

Visual Identity, AV Shoot, Digital, Social Assets, Radio Edit, Spanish Radio: Casting + Recording + Edit

TAKE CONTROL
TAKE CONTROL

Empowerment Anywhere

We developed a cohesive design and graphics package that we tailored to individualized placements where our key demographics were most likely to discover our campaign and take action.

Empowerment Anywhere

Oscar Winning Gravitas

We were delighted to help Jamie Foxx not only participate in the ‘Take Control’ campaign but also do so safely at home by using the AV production package to film remotely.

Oscar Winning Gravitas
Oscar Winning Gravitas

An Invite to An Important Conversation

We strove to pair bold direction in graphic design with a matter of fact, relatable photograph of Jamie Foxx that urged those 45 and older to get screened and take control of their health.