Marketing shooters will never be the same
PETROL &
THE CALL
OF DUTY®

Creative firepower, deployed across every title.
Drop in.

the
Moments

Call of Duty® WWII

Activision. Sledgehammer Games.
Global launch: November 3, 2017

Call of Duty® WWII

Activision. Sledgehammer Games.
Global launch: November 3, 2017

Call of Duty®: Modern Warfare

Activision. Infinity Ward.
Global launch: October 25, 2019

Call of Duty®: Modern Warfare

Activision. Infinity Ward.
Global launch: October 25, 2019

Call of Duty®: Vanguard

Activision. Sledgehammer Games.
Global launch: November 5, 2021

Call of Duty®: Vanguard

Activision. Sledgehammer Games.
Global launch: November 5, 2021

Call of Duty® Black Ops Cold War

Activision. Treyarch. Raven.
Global launch: November 13, 2020

Call of Duty® Black Ops Cold War

Activision. Treyarch.
Global launch: November 13, 2020

What followed was a global creative effort across physical sets, staged realism, and immersive design - A campaign built from silence, weight, and moments that never needed dialogue.

But this wasn’t the first. And it wouldn’t be the last. Across multiple titles, we’ve helped define the moments that shaped the franchise - not just the loudest or the biggest, but the ones that stayed with you. The ones that meant something.

MW
2019
VANGUARD
2021
COLD WAR
2020

the
Icons

Call of Duty®: Modern Warfare II

Activision. Infinity Ward.
Global launch: October 28, 2022
Across the years, and across generations, another story was unfolding.
creating a generational icon,
Enlisted

that lives beyond
generations

Defined
Call of Duty®: Black Ops FranchiseCall of Duty®: Black Ops FranchiseCall of Duty®: Black Ops FranchiseCall of Duty®: Black Ops Franchise

Call of Duty®: Black Ops Franchise

Activision. Treyarch. Raven.
2010
Call of Duty®: Black Ops Franchise
2012
Call of Duty®: Black Ops Franchise
2015
Call of Duty®: Black Ops Franchise
2024
Call of Duty®: Black Ops Franchise

Call of Duty®: Black Ops Franchise

Activision. Treyarch.

Call of Duty®: Modern Warfare III

Activision. Sledgehammer Games.
Global launch: November 10, 2023
One face.
Call of Duty®: Black Ops Franchise
Every Soldier.

Call of Duty® WWII

Activision. Sledgehammer Games.
Global launch: November 3, 2017

Call of Duty®: Black Ops 6

Activision. Treyarch.
Global launch: October 25, 2024

Call of Duty®: Modern Warfare III

Activision. Sledgehammer Games.
Global launch: November 10, 2023

Call of Duty®: Ghosts

Activision. Infinity Ward.
Global launch: November 5, 2013

the
Breakthroughs

Call of Duty®: Black Ops Cold War

Activision. Treyarch. Raven.
Global launch: November 13, 2020

Call of Duty®: Modern Warfare III

Activision. Infinity Ward. Sledgehammer Games.
Global launch: November 10, 2023

Call of Duty®: Black Ops 6

Activision. Treyarch.
Global launch: October 25, 2024
Call of Duty®: Black Ops Franchise
Breaking form
Call of Duty®: Black Ops Franchise
Off-genre. Off-model. Off-script.
And still, unmistakably on-brand
Call of Duty®: Black Ops Franchise

Call of Duty®: Black Ops II

Activision. Treyarch.
Call of Duty®: Black Ops Franchise

Call of Duty®: Vanguard

Activision. Sledgehammer Games.
Global launch: November 5, 2021

Call of Duty®: Modern Warfare - Warzone

Activision. Infinity Ward.
Global launch: November 3, 2019

Call of Duty®: Modern Warfare II

Activision. Infinity Ward.
Global launch: October 28, 2022
Call of Duty®: Black Ops Franchise
No Limits.
No Boundaries.
The Ultimate
Call of Duty®: Reveal.
Call of Duty®: Black Ops Franchise

Call of Duty®: Modern Warfare II

Activision. Infinity Ward.
Global launch: October 28, 2022

the
Campaigns

Call of Duty®: Advanced Warfare

Activision. Sledgehammer Games.
Global launch: November 4, 2014

Call of Duty®: Advanced Warfare

Activision. Sledgehammer Games.
Global launch: November 4, 2014

Call of Duty®: Advanced Warfare

Activision. Sledgehammer Games.
Global launch: November 4, 2014
2013
CALL OF DUTY®: GHOSTS

Call of Duty®: Ghosts

Activision. Infinity Ward.
Global launch: November 5, 2013
Call of Duty®: Black Ops Franchise
Call of Duty®: Black Ops Franchise
Call of Duty®: Black Ops Franchise
Call of Duty®: Black Ops Franchise
Call of Duty®: Black Ops Franchise

Call of Duty®: Ghosts

Activision. Infinity Ward.
Global launch: November 5, 2013
Call of Duty®: Black Ops Franchise
Call of Duty®: Black Ops Franchise

Call of Duty®: Ghosts

Activision. Infinity Ward.
Global launch: November 5, 2013
Call of Duty®: Black Ops Franchise
Call of Duty®: Black Ops Franchise
Call of Duty®: Black Ops Franchise

Call of Duty®: Black Ops Cold War

Activision. Treyarch.
Global launch: November 13, 2020

Call of Duty®: Black Ops IV

Activision. Treyarch. Raven.
Global launch: October 12, 2018

the
Personalities

Call of Duty®: Modern Warfare III

Activision. Sledgehammer Games.
Global launch: November 10, 2023

Call of Duty®: Warzone

Activision. Infinity Ward.
Global Launch March 10, 2020

Call of Duty®: Black Ops 6

Activision. Treyarch.
Global launch: October 25, 2024

Call of Duty®: Vanguard Season 3

Activision. Sledgehammer Games.
Global launch: November 5, 2021

Call of Duty®: Black Ops Cold War Season 1

Activision. Treyarch.
Global launch: November 13, 2020

Call of Duty®: Black Ops Cold War Season 5

Activision. Treyarch.
Global launch: November 13, 2020

Call of Duty®: Modern Warfare III

Activision. Sledgehammer Games.
Global launch: November 10, 2023

Call of Duty®: Black Ops 6

Activision. Treyarch.
Global launch: October 25, 2024

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