Careers

Job Title

Publishing Manager

Department

Publishing

Employment Type

Full-Time

Minimum Experience

Experienced

Salary

115K - 125K

DUE TO COVID-19, CANDIDATES SHOULD BE FLEXIBLE REGARDING REMOTE VS. IN-OFFICE AND MUST BE VACCINATED AND SHOW PROOF OF VACCINATION.

PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Publishing Manager. With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

We are looking for a new member of our in-house media team. In this position, you would be responsible for the development and implementation for both national and local media campaigns.

The Publishing Manager is responsible for building strategic plans for Petrol’s global presence. This would also include managing marketing and business development relationships, including partnerships with companies marketing and distribution in various countries/territories as it relates to publishing deals and distribution. 

 

Responsibilities:

• Assist in managing the production team responsible for designing, developing and executing operational and promotional initiatives for the game(s)
• Work and collaborate with the internal and external development team to set the direction and strategy for the game to maximize the success of the game
• Perform detailed analysis and work through multi-layered problems to reach a solution
• Create and execute plans for events and sales to generate revenue
• Plan updates and maintenance scheduling, revenue promotion planning, item pricing and strategic content adjustments
•  See to the completion of an array of projects and initiatives supporting the broader short and long-term brand, marketing, and communication strategies
• Ensure effective management of multiple projects from inception through implementation by coordinating projects to ensure the on-time completion and quality of all tasks and deliverables.
• Projects related to PR, merchandise, tradeshows and promo events (in-game and in-person)
• Ensure that all assets meet corporate and brand guidelines and quality standards

Qualifications:

• 5+ years of video game publishing or product experience
• Understanding of the global gaming industry landscape including trends, innovations and 
• Experience in building holistic product strategy across all various player platforms
• Bachelor’s degree 
• 3+ leadership/management experience
• Excellent written and verbal communication skills
• Excellent problem solving skills

Job Title 

Director of Social Strategy

Department 

Social Media

Employment Type 

Full Time 

Minimum Experience 

Experienced

Salary

$100K - $125K 

NO CALLS PLEASE

THIS IS A HYBRID POSITION. ALL FINAL CANDIDATES NEED TO BE VACCINATED AND SHOULD BE FLEXIBLE REGARDING REMOTE VS. IN OFFICE. IN-OFFICE WILL TYPICALLY BE ONCE-A-WEEK OR ON AN AS NEEDED BASIS.

PETROL, a leading full-service advertising agency specializing in marketing for some of the biggest brands in tech products, sports, video games, and esports—among many more—is seeking an experienced Director of Social Strategy to join our growing team. With dedicated internal Marketing Strategy, Creative, Media, and Social Media departments, we regularly develop fully integrated global marketing campaigns for some major brands across genres. Our award-winning Creative team has developed visual identity, motion graphics, AV, digital, and social campaigns for some of the most recognized franchises in the world, and our Media team manages media campaigns for some of the top selling games year after year. 

Director of Social Strategy is responsible for overseeing and strategically guiding social media campaign initiatives across a variety of clients. They must have experience with a strong understanding of the client’s business, industry, organizational trends, social trends and consumer social behaviors in order to lead with relevant social marketing solutions.

The Director of Social Strategy will be called upon to independently structure and scope social marketing strategy, content, community management, campaigns, creative ideas and analytical reporting.  This individual will work closely with leaders across various practices as well as the account teams and the client to identify brand and project objectives.

Experience with social campaigns in the gaming or entertainment industry is required.

Responsibilities

• Be well versed with major social marketing information sources, show expert proficiency in social marketing strategy responsibilities, technological advancements and channel familiarity
• Actively follow and apply learning’s from the social marketing industry, digital marketing best practices, and associated consumer behaviors
• Serve as a social strategy expert representing the Agency and providing mentoring and leadership across the business.
• Provide thought leadership and strategic frameworks to deliver against defined client business objectives and develop unique point of views.
• Proactively work with account service teams to identify and scope client extension work, including the development of long term social retainers and innovation
• Manage and grow social communities, outreach and influence.
• Collaborate with clients and their partner agencies to develop clear business objectives, high impact social marketing initiatives
• Identify and analyze trends in consumer behavior within social media and leverage this to drive new business opportunities
• Ability to lead complete projects including client presentations and educated representation of ideas.
• Support Social practice leadership to develop industry-relevant POVs and provocative Thought Leadership
• Identify and cultivate new business opportunities by pitching creative campaign ideas that align with client’s business, consumer and brand objectives

Required Qualifications

• Bachelor’s Degree
• 5+ years of marketing experience with a concentration on Social
• Knowledge and passion for the social space, including, but not limited to Facebook, Twitter, Instagram, Reddit, Tumblr, YouTube, blogs, etc. and additional/new social platforms as they emerge
• Excellent communication skills with the ability to present information in spoken, written or visual form to a variety of audiences, from the internal team to client executives
• Ability to effectively present complex data in easy to understand terms and reports
• Eclectic approach to problem-solving with the ability to be both rigorously analytical and intuitively attentive
• Expertise in social tools:  BrandWatch, SocialFlow, Facebook and Twitter Analytics or comparative tools
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, 
• skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk and climb or balance. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and color vision.

Work Environment 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.

Job Title

Creative Resource Manager

Department

Creative

Employment Type

Full-Time

Minimum Experience

2-3 yrs

Salary

$60K-75K, Annual

NO CALLS PLEASE

DUE TO COVID-19, CANDIDATES SHOULD BE FLEXIBLE REGARDING REMOTE VS. IN-OFFICE AND MUST BE VACCINATED AND SHOW PROOF OF VACCINATION. 

PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Creative Resource Manager.

With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

OVERVIEW
The Creative Resource Manager is responsible for resourcing and managing the workflow within the resource management tool. The Creative Resource Manager partners with the Director of Production & Operations,, Project Managers and Account Managers to assign sufficient and suitable resources to projects, balance workloads, source for freelancers and resolve resource conflicts across a large group of creatives and studio resources.This role requires progressive success in digital and traditional project management experience in both an agency and in-house capacity. The Creative Resource Manager should be organized and have a strong knowledge of project management methodologies, concepts and file delivery. They must be able to pivot, switch-focus and remain motivated in a fast-paced environment. They must be a strong communicator, team leader and adept at managing relationships with stakeholders at all levels. In order to be successful at this role the candidate must meet the following requirements:

DUTIES AND RESPONSIBILITIES  

• Solid knowledge of the creative workflow process
• Comfortable working in a fluid environment
• Understand complex project requirements, briefs and recognize potential risks and dependencies relevant to resourcing
• Experienced in resource planning, allocation and assigning
• Flexible, collaborative and a trusted confidant
• Extraordinary communication and social skills
• Requires a high level of patience, diplomacy and a strong voice in a creative and dynamic environment
• Extraordinary communication skills, organizational skills, and people management skills
• Build strong rapport with members of the department you support, in addition to partnering with functional and operations leadership and/or key contacts
• Host check-ins with key stakeholders to ensure efficient assignment of all projects, identify excessive or under-utilization of talent and solve any potential resource gap areas
• Lead weekly and daily resource meetings reviewing and presenting a slate of incoming work
• Expert at balancing workload across internal teams and freelancers
• Shift and balance priorities based on the overall volume of work as necessary
• Mediate resource sharing issues with functional leads
• Resolve issues and solve problems throughout the entire project life cycle from briefing to final asset delivery
• Shape resource management tools, systems and templates – constantly striving to improve processes and workflow standardization
• Serve as system administrator for the creative project management tool and continually make improvements that make the department more efficient and accomplish a seamless end-user experience
• Facilitate monthly reporting to highlight the number of projects & deliverables, hours invested in projects and overall project cost through the resource management tool

Requirements:

• 2-3 years of previous experience working as a producer
• Must be a college graduate. Degrees in video game development or project management is a plus. Client facing experience is a plus.
• Must have general knowledge of the creative advertising process. Print and packaging experience is also a plus.
• 2D, 3D art, or design background is a plus. 
• Passion for video games is a plus.
• Must have exceptional communication skills – both oral and written
• Must have outstanding organizational skills and attention to detail
• Must be flexible and adaptable; able to manage shifting priorities as projects evolve
• Proficiency with MS Office (Word, Excel, PowerPoint, Outlook)
• Proficiency working with project management software including or similar to Favro, Google Docs/Sheets, SmartSheet, Slack, Workamajig Creative Pro
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus

All final candidates MUST complete and pass a background check

While performing the duties of this job, you'll be frequently sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.

The company is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.

Job Title

Sr. Digital Reporting Analyst

Department

Media

Employment Type

Full-Time

Minimum Experience

2-3 yrs

Salary

$90,000-115,000

NO CALLS PLEASE

THIS IS A HYBRID POSITION. ALL FINAL CANDIDATES NEED TO BE VACCINATED AND SHOULD BE FLEXIBLE REGARDING REMOTE VS. IN OFFICE. IN-OFFICE WILL TYPICALLY BE ONCE-A-WEEK OR ON AN AS NEEDED BASIS.

PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Sr. Digital Reporting Analyst.

With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

We are looking for a new member on our in-house media team. In this position, you will work alongside our other team members, including media planners. This position requires the ability to collect, organize and analyze data while understanding the impact of results, spotting trends and communicating with internal team members.

Job Responsibilities

• Thought leadership and stewardship for analytics, performance and KPIs across clients and within the agency
• Manage the compilation and analyze performance reports for all online and offline media campaigns
• Review and communicate campaign performance regularly, providing written and graphic reports and verbal updates to client and team.
• Manage verification and optimization of multiple campaigns through in-depth retrieval, evaluation and analysis of client results, making strategic recommendations for improvements.
• Collaborate with clients and internal teams to understand client objectives and measurements for success.
• Be proactive and creative in the development of client solutions.
• Work towards improving the level of sophistication, accuracy, validity and creativity of clients’ analytics strategies.
• Work closely with internal team members from Media, Social, Account, Strategy, Creative teams to meet tight deadlines.

Experience/Knowledge Expectations

• BA or BS in business, marketing, economics, statistics or a related field.
• Minimum 2 year professional experience requiring proficiency in Apple & Microsoft applications.
• Excellent knowledge in Excel including but not limited to formulas, pivot tables, graphs, conditional formatting and vlookups.
• Minimum 2 year experience requiring the ability to present complex data to peers and / or clients.
• Ideal candidate would have specific experience in working with digital advertising, including display, video, social, mobile campaigns and Search Engine Marketing.
• Knowledge of Google Analytics and Datorama visualization tools, and in working with ad serving systems such as Google Campaign Manager is preferred.
• Experience in media planning and buying a plus, but not required
• Required experience: Online media data analysis or ad operations: 2 year

Analytic and Technical Skills

Demonstrated capacity to...

• Read graphs and charts, along with the ability to analyze large sheets of data.
• Identify trends in data and provide insights for the planning team.
• Apply tools for statistical analysis and modeling.
• Use standard office tools (spreadsheets and presentation software) as well as advanced reporting and visualization software to create clear and compelling graphs and data maps.
• Identify strategic solutions and communicate them to a non-technical audience.
• Extract and move data as needed among ad servers, online analytics tools, and self-developed databases, including the use of automated API calls.
• Understand measurement and tracking methods to achieve campaign KPIs including pixel implementation or an understanding of, across Google suite and services.
• Understand performance metrics for advertising and landing pages and how they relate to campaign and client objectives.

Personal Skills

• Strong organizational and project management skills with the ability to work both independently and as part of a team on multiple projects.
• Strong interpersonal, written, and oral communication skills.
• Strong attention to detail.
• Ability to take initiative in problem solving.
• Sense of urgency in responding promptly to client and internal requests.
• Strong interest in learning about digital media and advancing knowledge in data analysis.

While performing the duties of this job, you'll frequently be sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.

Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.