Redefining MMO Fantasy With Real-World Edge.Redefining MMO Fantasy With Real-World Edge.Redefining MMO Fantasy With Real-World Edge.Redefining MMO Fantasy With Real-World Edge.Redefining MMO Fantasy With Real-World Edge.

Pearl Abyss

Redefining MMO Fantasy With Real-World Edge.

Black Desert Online

AV Trailers
Brand Strategy & Positioning
Celebrity Endorsement
Key Art
Logo
Paid Media Creative
Paid Media Planning & Buying
Physical Activation & Event + Branding

Objective:

Deliver a bold new 360 vision that authentically connects a world-class MMO with wider gaming audiences.

Reimagine brand identity with gaming icon Megan Fox, and empower players to “BECOME YOUR TRUE SELF.”

Expand brand reach through high-impact partnerships with BAIT streetwear, LG, and top-tier Twitch streamers.

Campaign Key Visuals

BAIT Partnership / Event Activation

Effect:

Following our campaign and the game’s debut on console, Black Desert Online continued to amass a strong player base, with over 55 million registered players across PC, console, and mobile platforms, demonstrating its enduring popularity and success.