Working with our partners at Devsisters, PETROL cooked up an ambitious all new Go-To-Market strategy for Cookie Run: Kingdom. An extensively refreshed rebranding campaign spanned Key Art, star-driven Audio Visual and Digital, wrapped in a new brand line “BE A REAL TOUGH COOKIE” that saw the game rise to the top of the charts.
Key Art, Audio Visual, Digital Campaign, Tag Line, 3D Development
A WINNING RECIPE TO MAKE DOUGH RISE
The PETROL team balanced the highest quality ingredients when it came to the main Key Art. A winning assortment of cookie heroes had to show the right mix of both their tough and sweet sides to get audiences to bite.
BAKING COOKIES INTO BATTLE
The main CG + Live Action trailer made the game accessible to English-speaking eyes, ears and thumbs, with Jeremy Shada (Adventure Time) leading a team of talented voice actors into sweet, sweet battle.
FINDING A VISUAL SWEET SPOT
Our team cooked up new ways to faithfully elevate the world of Cookie Run: Kingdom. Tapping our collective imaginations, fudge, frosting and more came to vivid life in an updated style that made details more tasty and tangible.
A GLOBAL APPETITE FOR QUALITY
Fans around the world showed their diverse appetite for quality, with rave reviews pouring in for the trailer. Everything from the visuals, to the narrative, to the dialogue elicited warm positive emotions worth boxing up, as the game subsequently ascended to #1 in the Apple App store’s RPG section.
MORE THAN JUST DESSERTS
All the delicious beauty we arrived at in the Key Art was crafted to also be consumable in an array of different digital sizes and formats.