COOKIE RUN: KINGDOM

COOKIE RUN: KINGDOM

SERVING UP SOME REAL TOUGH COOKIES

Working with our partners at Devsisters, PETROL cooked up an ambitious all new Go-To-Market strategy for Cookie Run: Kingdom. An extensively refreshed rebranding campaign spanned Key Art, star-driven Audio Visual and Digital, wrapped in a new brand line “BE A REAL TOUGH COOKIE” that saw the game rise to the top of the charts.

CLIENT

Devsisters

REQUIREMENTS

Key Art, Audio Visual, Digital Campaign, Tag Line, 3D Development

SERVING UP SOME REAL TOUGH COOKIES

A WINNING RECIPE TO MAKE DOUGH RISE

The PETROL team balanced the highest quality ingredients when it came to the main Key Art. A winning assortment of cookie heroes had to show the right mix of both their tough and sweet sides to get audiences to bite.

A WINNING RECIPE TO MAKE DOUGH RISE

BAKING COOKIES INTO BATTLE

The main CG + Live Action trailer made the game accessible to English-speaking eyes, ears and thumbs, with Jeremy Shada (Adventure Time) leading a team of talented voice actors into sweet, sweet battle.

BAKING COOKIES INTO BATTLE
BAKING COOKIES INTO BATTLE
BAKING COOKIES INTO BATTLE

FINDING A VISUAL SWEET SPOT

Our team cooked up new ways to faithfully elevate the world of Cookie Run: Kingdom. Tapping our collective imaginations, fudge, frosting and more came to vivid life in an updated style that made details more tasty and tangible.

FINDING A VISUAL SWEET SPOT

A GLOBAL APPETITE FOR QUALITY

Fans around the world showed their diverse appetite for quality, with rave reviews pouring in for the trailer. Everything from the visuals, to the narrative, to the dialogue elicited warm positive emotions worth boxing up, as the game subsequently ascended to #1 in the Apple App store’s RPG section.

A GLOBAL APPETITE FOR QUALITY
A GLOBAL APPETITE FOR QUALITY

MORE THAN JUST DESSERTS

All the delicious beauty we arrived at in the Key Art was crafted to also be consumable in an array of different digital sizes and formats.