Making A Tough Cookie Go From Local Hero To Global Phenom.Making A Tough Cookie Go From Local Hero To Global Phenom.Making A Tough Cookie Go From Local Hero To Global Phenom.Making A Tough Cookie Go From Local Hero To Global Phenom.Making A Tough Cookie Go From Local Hero To Global Phenom.

Devsisters

Making A Tough Cookie Go From Local Hero To Global Phenom.

Cookie Run: Kingdom

AV Trailers
Brand Visual Identity
CG Trailer
Go-to-Market Planning & Strategy
Key Art
Paid Media Creative
Paid Media Planning and Buying
Social Media Content
Social Media Strategy

Objective:

COOK UP AN AMBITIOUS GO-TO-MARKET STRATEGY AND REBRANDING CAMPAIGN TO BRING COOKIE RUN: KINGDOM TO GLOBAL PLAYERS.

Drive downloads through striking visuals and the defiant “BE A REAL TOUGH COOKIE” campaign.

Transform a casual mobile game into a chart-topping phenomenon that resonates with DIVERSE players.

Campaign Key Visuals

Effect:

Fans around the world showed their diverse appetite for quality, with rave reviews pouring in for the trailer. Everything from the visuals, to the narrative, to the dialogue elicited warm positive emotions worth boxing up, as the game subsequently ascended to #1 in the Apple App store’s RPG section.