Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.
Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.
Rethinking Publishing In A New Era.
Defect
Brand Visual Identity
Digital Storefront Branding & Setup
Go-to-Market Planning
In-Engine & Gameplay Trailer
Key Arts
Logo
Social Content & Channel Management
Objective:
CULTIVATE INDEPENDENCE TO DISRUPT TRADITIONAL GAME DEV NORMS IN AN EFFORT TO CREATE MORE IMMERSIVE IP.
Deliver groundbreaking experiences through an innovative publishing partnership BETWEEN PETROL AND EMPTYVESSEL.
Transform strategic communications and market positioning to establish a bold new IP that challenges player expectations.
Effect:
From day zero, PETROL and emptyvessel have worked in unison to introduce DEFECT to the world, establishing a foundation for a passionate community. Through high-impact creative, we’ve set the stage for a new cyberpunk multiplayer shooter to thrive, ensuring excitement and engagement continues to build as development progresses.
RESULTS
1.9
MILLION
VIEWS FOR THE ANNOUNCE TRAILER IN THE FIRST 10 DAYS
49
GLOBAL PRESS OUTLETS COVERED DEFECT ANNOUNCEMENT
