Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.

Emptyvessel

Rethinking Publishing In A New Era.

Defect

Brand Strategy & Positioning
Brand Visual Identity
Digital Storefront Branding & Setup
Go-to-Market Planning
In-Engine & Gameplay Trailer
Key Arts
Logo
Social Content & Channel Management

Objective:

CULTIVATE INDEPENDENCE TO DISRUPT TRADITIONAL GAME DEV NORMS IN AN EFFORT TO CREATE MORE IMMERSIVE IP.

Deliver groundbreaking experiences through an innovative publishing partnership BETWEEN PETROL AND EMPTYVESSEL.

Transform strategic communications and market positioning to establish a bold new IP that challenges player expectations.

Bespoke Social Media Strategy / Content Creation

Effect:

From day zero, PETROL and emptyvessel have worked in unison to introduce DEFECT to the world, establishing a foundation for a passionate community. Through high-impact creative, we’ve set the stage for a new cyberpunk multiplayer shooter to thrive, ensuring excitement and engagement continues to build as development progresses.

RESULTS

1.9

MILLION

VIEWS FOR THE ANNOUNCE TRAILER IN THE FIRST 10 DAYS

49

GLOBAL PRESS OUTLETS COVERED DEFECT ANNOUNCEMENT

Butcher and Leona/Character Macros

Related Work

Honda Motocompacto

Squid Game: Unleashed

Marvel Snap

Bespoke Social Media Strategy / Content Creation

Effect:

RESULTS

1.9

MILLION

VIEWS FOR THE ANNOUNCE TRAILER IN THE FIRST 10 DAYS

49

GLOBAL PRESS OUTLETS COVERED DEFECT ANNOUNCEMENT

Butcher and Leona/Character Macros

Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.

Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.Rethinking Publishing In A New Era.