Ripping And Tearing Through Expectations.Ripping And Tearing Through Expectations.Ripping And Tearing Through Expectations.Ripping And Tearing Through Expectations.Ripping And Tearing Through Expectations.

Ripping And Tearing Through Expectations.Ripping And Tearing Through Expectations.Ripping And Tearing Through Expectations.Ripping And Tearing Through Expectations.Ripping And Tearing Through Expectations.

Bethesda Softworks

Ripping And Tearing Through Expectations.

MIGHTY DOOM

3D Model Development
AV Trailer Concepting
CG Trailer

Objective:

Engage PC, console, and mobile players through cutting-edge creative and strategic executions across a vast DOOM multiverse.

SATISFY FAN EXPECTATIONS FOR THE SEMINAL FRANCHISE AND GENERATE EXCITEMENT FOR AN ALL-NEW MINI-SLAYER EXPERIENCE ON MOBILE.

Utilize Petrol’s Unreal Engine pipeline to deliver premium grade visuals and maximize efficiencies of budget and time.

AV Trailer

Effect:

GAMING WOULD NOT BE WHERE IT IS TODAY WITHOUT THE INFLUENCE OF BETHESDA SOFTWORKS AND ID SOFTWARE’S TRAILBLAZING DOOM FRANCHISE AND WE ARE PROUD TO HAVE HELPED IT GROW THROUGH HIGHLY ANTICIPATED SEQUELS AND EXPANSIONS ALIKE. FOR MIGHTY DOOM, WE HAD TO INNOVATE A COMPLETELY NEW APPROACH TO INTRODUCE AN ALTERNATE DOOM UNIVERSE AND MINI SLAYER. USING OUR UNREAL PIPELINE, WE CRAFTED A HIGH-IMPACT CG TRAILER FROM THE GROUND UP, THAT LED TO MILLIONS OF DOWNLOADS AT LAUNCH.

FOR DOOM ETERNAL, WE ELEVATED OUR CREATIVE APPROACH TO MEET THE HIGH EXPECTATIONS OF BETHESDA AND FANS – INCLUDING CRAFTING 25TH ANNIVERSARY CELEBRATIONS AS A LOVE LETTER TO PLAYERS – DELIVERING ATTITUDE-LACED EXECUTIONS THAT HELPED IT BECOME THE HIGHEST-SELLING GAME IN FRANCHISE.

RESULTS

7M

TRAILER VIEWS

3M+

DOWNLOADS IN THE
FIRST TWO WEEKS

MOST DOWNLOADED TOP-DOWN SHOOTER AT SOFT GLOBAL LAUNCH

Raze Hell.Raze Hell.Raze Hell.Raze Hell.Raze Hell.

Raze Hell.Raze Hell.Raze Hell.Raze Hell.Raze Hell.

Raze Hell.

Doom Eternal

Brand Strategy
Logo
Key Art
AV Trailer
Digital Campaigns
Event Creative
Doom Franchise
Doom Franchise
Doom Franchise
Doom 25th Anniversary Key Art
AV Trailer
Doom Franchise

RESULTS

$450M

REVENUE IN FIRST
9 MONTHS

DOUBLE SALES
REVENUE OF DOOM 2016

Doom Franchise
Doom Franchise