Breaking The Heavens With A Day One Hit.Breaking The Heavens With A Day One Hit.Breaking The Heavens With A Day One Hit.Breaking The Heavens With A Day One Hit.Breaking The Heavens With A Day One Hit.

Bandai Namco Entertainment Inc.

Breaking The Heavens With A Day One Hit.

Dragon Ball: Sparking! Zero

AV Trailer
Global Localization
Out-of-Home Creative (Digital & Print)
Paid Media Creative
Paid Media Planning & Buying

Objective:

Craft an epic, multi-channel campaign to reintroduce an iconic Dragon Ball franchise to a new generation of players.

Ignite global fan excitement through Creative, Strategy, Digital, Social, Paid Media, Out of Home and AV.

Deliver an unforgettable launch moment, featuring the largest assembly of Dragon Ball fighters, worthy of a 17-year wait.

Effect:

Embodying the campaign line “SHAKE THE EARTH. BREAK THE HEAVENS,” PETROL proudly partnered with Bandai Namco to amplify the first new entry in the Budokai Tenkaichi series in nearly two decades. Our campaign energized fans and broke records for the IP as we celebrated the most expansive Dragon Ball fighter roster in history.