Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.

Bethesda + Tango Gameworks

Innovating Survival Horror By Going All In.

The Evil Within 2

Brand Strategy & Positioning
Brand Visual Identity
CG Trailer
Gameplay Trailers
Go-to-Market Planning & Strategy
Key Art
Logo
Packaging
Social Media Content

Objective:

Reinvent survival horror into something totally unexpected, using high contrast aesthetics for a lasting impact.

Broaden appeal by emphasizing psychological horror over gore, with a signature look inspired by the in-game universe.

Deliver a memorable 360-degree campaign spanning two trailers, digital, social, and influencer marketing.

Primary & Secondary Key Visuals

Social Media Teasers

AV Trailer

Effect:

Our work redefined what horror could be, bringing a fresh perspective to a beloved franchise while ensuring it could stand out in a crowded market.

Secondary Key Visual

Related Work

Honda Motocompacto

JBL + Quantum Cup

Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.

Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.