Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.
Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.Innovating Survival Horror By Going All In.
Bethesda + Tango Gameworks
Innovating Survival Horror By Going All In.
The Evil Within 2
Brand Strategy & Positioning
Brand Visual Identity
CG Trailer
Gameplay Trailers
Go-to-Market Planning & Strategy
Key Art
Logo
Packaging
Social Media Content
Brand Visual Identity
CG Trailer
Gameplay Trailers
Go-to-Market Planning & Strategy
Key Art
Logo
Packaging
Social Media Content
Objective:
Reinvent survival horror into something totally unexpected, using high contrast aesthetics for a lasting impact.
Broaden appeal by emphasizing psychological horror over gore, with a signature look inspired by the in-game universe.
Deliver a memorable 360-degree campaign spanning two trailers, digital, social, and influencer marketing.
Primary & Secondary Key Visuals
Social Media Teasers
AV Trailer
Effect:
Our work redefined what horror could be, bringing a fresh perspective to a beloved franchise while ensuring it could stand out in a crowded market.
Secondary Key Visual
