Revving Up Rivalries With Groundbreaking Media.Revving Up Rivalries With Groundbreaking Media.Revving Up Rivalries With Groundbreaking Media.Revving Up Rivalries With Groundbreaking Media.Revving Up Rivalries With Groundbreaking Media.
Revving Up Rivalries With Groundbreaking Media.Revving Up Rivalries With Groundbreaking Media.Revving Up Rivalries With Groundbreaking Media.Revving Up Rivalries With Groundbreaking Media.Revving Up Rivalries With Groundbreaking Media.
Revving Up Rivalries With Groundbreaking Media.
Fatal Fury: City of the Wolves
Digital Campaign
Global Influencer Campaign
Live Event Promotion
Media Strategy
OOH & Transit Takeovers
Sponsorship Media
Objective:
REINTRODUCE A LEGENDARY FIGHTING FRANCHISE DORMANT FOR OVER 25 YEARS TO A NEW GENERATION OF GLOBAL FANS.
DEPLOY A FULL-FUNNEL, OMNICHANNEL MEDIA PUSH ACROSS THE U.S., MEXICO, BRAZIL, AND BEYOND.
TAP INTO POP CULTURE WITH MEGA-STARS LIKE CRISTIANO RONALDO, ISHOWSPEED, AND RYAN GARCIA TO DRIVE MASS IMPACT.
FATAL FURY - OOH
FROM TRANSIT TAKEOVERS TO THE WORLD'S FIRST BOXING EVENT IN TIMES SQUARE
FATAL FURY EVENT - BRAZIL
OUR GLOBAL OMNICHANNEL MEDIA PUSH HIT HARD WITH A SWAG-FILLED LAUNCH EVENT IN SOUTH AMERICA
Effect:
WITH PETROL MEDIA’S 35+ CREATOR COLLABORATIONS – INCLUDING THE BIGGEST SPORTS STAR IN THE WORLD, THE #1 LIVE STREAMER ON EARTH, OUR SPONSORSHIP OF THE MOST-VIEWED WWE EVENT IN HISTORY, AND THE FIRST (AND ONLY) BOXING MATCH EVER HELD IN TIMES SQUARE – WE LAUNCHED A GLOBAL MEDIA BLITZ THAT REACHED MILLIONS.
FROM LA TRANSIT TAKEOVERS TO PREMIUM PLACEMENTS ON GAMING ENDEMIC, ON-CONSOLE MEDIA, AND MORE, OUR BREAKTHROUGH INFLUENCER STRATEGY WENT BEYOND THE FGC, TAPPING TOP YOUTUBERS, VTUBERS, TWITCH STREAMERS AND REACTORS – DRIVING MASSIVE ENGAGEMENT, VIRAL MOMENTS, AND WIDESPREAD REDDIT CHATTER.
RESULTS
#1
FIGHTING GAME ON
STEAM AT LAUNCH
25
TOP SELLING GAME BY
REVENUE AT LAUNCH
8.8M+
INFLUENCER VIEWS ACROSS NA & LATAM BENCHMARK-BUSTING CTRs (1–2%)
200%
SOCIAL FOLLOWER GROWTH
