REINTRODUCE A LEGENDARY FIGHTING FRANCHISE DORMANT FOR OVER 25 YEARS TO A NEW GENERATION OF GLOBAL FANS.
DEPLOY A FULL-FUNNEL, OMNICHANNEL MEDIA PUSH ACROSS THE U.S., MEXICO, BRAZIL, AND BEYOND.
TAP INTO POP CULTURE WITH MEGA-STARS LIKE CRISTIANO RONALDO, ISHOWSPEED, AND RYAN GARCIA TO DRIVE MASS IMPACT.
WITH PETROL MEDIA’S 35+ CREATOR COLLABORATIONS – INCLUDING THE BIGGEST SPORTS STAR IN THE WORLD, THE #1 LIVE STREAMER ON EARTH, OUR SPONSORSHIP OF THE MOST-VIEWED WWE EVENT IN HISTORY, AND THE FIRST (AND ONLY) BOXING MATCH EVER HELD IN TIMES SQUARE – WE LAUNCHED A GLOBAL MEDIA BLITZ THAT REACHED MILLIONS.
FROM LA TRANSIT TAKEOVERS TO PREMIUM PLACEMENTS ON GAMING ENDEMIC, ON-CONSOLE MEDIA, AND MORE, OUR BREAKTHROUGH INFLUENCER STRATEGY WENT BEYOND THE FGC, TAPPING TOP YOUTUBERS, VTUBERS, TWITCH STREAMERS AND REACTORS – DRIVING MASSIVE ENGAGEMENT, VIRAL MOMENTS, AND WIDESPREAD REDDIT CHATTER.
FIGHTING GAME ON
STEAM AT LAUNCH
TOP SELLING GAME BY
REVENUE AT LAUNCH
INFLUENCER VIEWS ACROSS NA & LATAM BENCHMARK-BUSTING CTRs (1–2%)
SOCIAL FOLLOWER GROWTH