Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.

JBL Harman

Cutting Through The Noise Of Competition.

JBL QUANTUM HEADSETS

Brand Strategy & Positioning
Brand Visual Identity
Go-To-Market Strategy
Key Art
Product Launch Creative
Social & Digital Campaigns
Talent & Influencer Integration

Objective:

Establish JBL Quantum as a powerful new challenger in the competitive gaming headset market.  Develop a distinct brand identity rooted in immersive sound and performance with our “DARE TO DIVE IN” campaign.  Partner with cultural influencers to connect with a wider audience beyond core gamers.

Doja Cat Partnership

Effect:

Petrol built a launch strategy that positioned JBL Quantum as a serious new force in the gaming space. By merging immersive design with cultural firepower from icons like Doja Cat and The Kid Laroi, we transformed a product debut into a bold brand statement – making JBL feel essential to gaming from day one.

100 thieves influencer collaboration

Building A Tournament From The Sound Up.Building A Tournament From The Sound Up.Building A Tournament From The Sound Up.Building A Tournament From The Sound Up.Building A Tournament From The Sound Up.

Building A Tournament From The Sound Up.

JBL QUANTUM CUP

Brand Strategy & Positioning
Tournament Ideation & Execution
AV Trailers & Live Event Support
Brand Visual Identity
Key Art
Media & Influencer Strategy
Community Engagement
Social Campaign

Quantum Cup Broadcast Package

Objective:

Launch JBL’s first global eSports tournament in partnership with ESL to showcase Quantum headsets on the world stage. Build brand legitimacy through partnerships with 100 Thieves and elite players competing across top-tier titles. Drive awareness and ignite engagement through high-impact digital and social activations.

Effect:

To build momentum and awareness for Quantum, Petrol conceived, organized and launched JBL's first ever global eSports tournament - the JBL Quantum Cup. We then amplified the event's reach across gaming's most highly trafficked destinations, plugging JBL directly into the mainstream pulse of competitive gaming, and paving the way for future tournaments.

Related Work

Honda Motocompacto

Alien’s Franchise

The Evil Within 2

Doja Cat Partnership

Effect:

100 thieves influencer collaboration

Building A Tournament From The Sound Up.Building A Tournament From The Sound Up.Building A Tournament From The Sound Up.Building A Tournament From The Sound Up.Building A Tournament From The Sound Up.

Building A Tournament From The Sound Up.

JBL QUANTUM CUP

Brand Strategy & Positioning
Tournament Ideation & Execution
AV Trailers & Live Event Support
Brand Visual Identity
Key Art
Media & Influencer Strategy
Community Engagement
Social Campaign

Quantum Cup Broadcast Package

Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.

Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.Cutting Through The Noise Of Competition.