Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.

Bandai Namco Entertainment America Inc. + Supermassive Games

Going Big To Bring Fans Together.

Little Nightmares III

AV Hype Trailer
Digital Asset Development
Experiential Branding and Design
Media Planning & Buying
Merchandise Giveaway Design
Physical Event Activation and ROS
Social Media Teaser Content
Strategic Creative Development

Objective:

Level up pre-launch excitement for a sequel to a beloved franchise, while promoting the all new co-op features.

Craft a launch campaign strategy embracing the concept of never having to face your fears alone.

Bring fans together through an immersive Comic-Con event, HYPE trailer, social videos, static art, and digital assets.

LITTLE NIGHTMARES III - SDCC

SCARING UP BRAND LOYALTY WITH AN IMMERSIVE GASLAMP TAKEOVER

Little Nightmare: Going Big To Bring Fans Together

Effect:

PETROL brought the surreal world of Little Nightmares III into the real world with a multi-platform approach. At Comic-Con, we transformed the Candy Factory level into a speakeasy-style activation with eerie cocktails, immersive 3D art, exclusive merch, and in-character cosplayers. Additionally, the Hype Trailer, social content, vertical videos, and interactive banners extended the experience beyond the realms of reality.

WE TRANSFORMED A FAMOUS DOWNTOWN SAN DIEGO GASLAMP DISTRICT NIGHTCLUB INTO A HAUNTINGLY IMMERSIVE LITTLE NIGHTMARES III EXPERIENCE.

BUILDING ON THE CREEPY ALLURE OF THE CANDY FACTORY, FANS STEPPED INTO A FULL-SENSORY EXPERIENCE SOLVING SCAVENGER HUNTS, SNACKING ON TWISTED BITES, ENGAGING WITH HANDS ON STATIONS, AND MORE - ALL IN THE COMPANY OF THE GAMES' TWO STARS, LOW AND ALONE.

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LITTLE NIGHTMARES III - SDCC

SCARING UP BRAND LOYALTY WITH AN IMMERSIVE GASLAMP TAKEOVER

Effect:

WE TRANSFORMED A FAMOUS DOWNTOWN SAN DIEGO GASLAMP DISTRICT NIGHTCLUB INTO A HAUNTINGLY IMMERSIVE LITTLE NIGHTMARES III EXPERIENCE.

Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.

Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.Going Big To Bring Fans Together.