Unrelenting Strategy. Unmatched Results.Unrelenting Strategy. Unmatched Results.Unrelenting Strategy. Unmatched Results.Unrelenting Strategy. Unmatched Results.Unrelenting Strategy. Unmatched Results.

Gearbox Publishing + Gunfire Games

Unrelenting Strategy. Unmatched Results.

REMNANT II

Brand Visual Identity
DLC Content
Go-To-Market Strategy
Key Art
Logo
Social Media Content

Objective:

DEVELOP A GO-TO-MARKET STRATEGY FOR REMNANT II WITH ASTOUNDING VISUALS, PACKAGING, AND A HIGH-IMPACT GAMEPLAY TRAILER.

Launch a fan-first social initiative leveraging trends, holidays, and evergreen content to sustain excitement post-launch.

Create a bespoke animated monster series and social content showcasing new creatures, weapons, and world bosses.

Primary Key Visual / Primary Packaging

Character Reveal Series

Effect:

PETROL’s strategic and creative leadership positioned Remnant II as a must-play sequel, engaging both franchise veterans and newcomers alike. Our integrated campaign fueled anticipation, expanded the game’s social footprint, and reinforced its unique identity through a mix of cinematic storytelling and dynamic content. By tapping into the fandom’s passion, we helped Remnant II surpass sales expectations and maintain momentum long after release.

Custom Game Meme

Social Key Art

Weapon Meme Content

RESULTS

1M+

UNITS SOLD IN
FIRST WEEK

2M+

UNITS SOLD
TO DATE

AV Trailer

From The Ashes To Industry Icon.From The Ashes To Industry Icon.From The Ashes To Industry Icon.From The Ashes To Industry Icon.From The Ashes To Industry Icon.

From The Ashes To Industry Icon.

REMNANT: FROM THE ASHES

Brand Visual Identity
Logo
Key Art
DLC Content
Social Media Content

objective:

Establish a GRIPPING visual identity rooted in the theme of “THE ROOT OF ALL EVIL” to drive intrigue and brand recognition. Amplify engagement with a multi-channel social campaign featuring countdown content, GIFs, and bespoke creative. Ignite influencer interest and a thriving player base with strategic content showcasing the intense action and unique lore.

Effect:

PETROL’S CREATIVE AND SOCIAL EXECUTION PROPELLED REMNANT: FROM THE ASHES INTO THE SPOTLIGHT AS A BOLD NEW FORCE IN THE ACTION RPG SPACE. OUR STRATEGIC FOCUS ON ITS CORE ENEMY CREATED A VISUALLY COMPELLING AND THEMATICALLY RICH CAMPAIGN THAT RESONATED WITH PLAYERS AND INFLUENCERS. THE RESULT WAS A GAME THAT NOT ONLY CAPTURED ATTENTION AT LAUNCH BUT CULTIVATED A DEDICATED COMMUNITY EAGER FOR MORE.

Social Countdown Series