When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.
When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.
Bandai Namco Entertainment Inc.
When Branding Shapes The Battle.
TEKKEN 8
Brand Visual Identity
Campaign Creative Strategy
Icon
Key Art
Logo
Out-of-Home Creative
Packaging
Paid Media & Influencer Campaign
Campaign Creative Strategy
Icon
Key Art
Logo
Out-of-Home Creative
Packaging
Paid Media & Influencer Campaign
Objective:
REIMAGINE TEKKEN’S BRANDING FOR A NEW COMPETITIVE EDGE AT A TIME WHEN FIGHTING GAMES WERE ON THE MAT.
FIND THE EMOTIONAL VALUE THROUGH STORY, INTRODUCING CINEMATIC TECHNIQUES THAT APPEAL TO WESTERN AND GLOBAL AUDIENCES.
PUSH GAMING’S LIMITS OF VISUAL STORYTELLING TO BRING MORE EMOTION AND REALISM TO BOTH THE MARKETING AND IN-GAME DESIGNS WITH TEKKEN 8.
Primary Key Visual
Deluxe Edition packaging
Ultimate Edition Packaging
Setting A New Bar For Competition .Setting A New Bar For Competition .Setting A New Bar For Competition .Setting A New Bar For Competition .Setting A New Bar For Competition .
Setting A New Bar For Competition .Setting A New Bar For Competition .Setting A New Bar For Competition .Setting A New Bar For Competition .Setting A New Bar For Competition .
Setting A New Bar For Competition.
TEKKEN 7
Campaign Creative Strategy
Brand Visual Identity
Logo
Icon
Key Art
Packaging
Out-of-Home Creative
Paid Media
Brand Visual Identity
Logo
Icon
Key Art
Packaging
Out-of-Home Creative
Paid Media
Primary Key Visuals / Packaging Suite
Revitalizing A Fighting Legacy.Revitalizing A Fighting Legacy.Revitalizing A Fighting Legacy.Revitalizing A Fighting Legacy.Revitalizing A Fighting Legacy.
Revitalizing A Fighting Legacy.Revitalizing A Fighting Legacy.Revitalizing A Fighting Legacy.Revitalizing A Fighting Legacy.Revitalizing A Fighting Legacy.
Revitalizing A Fighting Legacy.
TEKKEN TAG TOURNAMENT 2
Brand Visual Identity
Logo
Icon
Key Art
Packaging
hotoshoot Production & Creative
Logo
Icon
Key Art
Packaging
hotoshoot Production & Creative
E3 Event Activation / Booth
E3 Event Takeover
E3 Car Wraps
Primary Key Visual / Packaging
Bespoke Social Artist Series
Related Work
