When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.
When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.When Branding Shapes The Battle.
Bandai Namco Entertainment Inc.
When Branding Shapes The Battle.
TEKKEN 8
Brand Visual Identity
Campaign Creative Strategy
Icon
Key Art
Logo
Out-of-Home Creative
Packaging
Paid Media & Influencer Campaign
Campaign Creative Strategy
Icon
Key Art
Logo
Out-of-Home Creative
Packaging
Paid Media & Influencer Campaign
Objective:
REIMAGINE TEKKEN’S BRANDING FOR A NEW COMPETITIVE EDGE AT A TIME WHEN FIGHTING GAMES WERE ON THE MAT.
FIND THE EMOTIONAL VALUE THROUGH STORY, INTRODUCING CINEMATIC TECHNIQUES THAT APPEAL TO WESTERN AND GLOBAL AUDIENCES.
PUSH GAMING’S LIMITS OF VISUAL STORYTELLING TO BRING MORE EMOTION AND REALISM TO BOTH THE MARKETING AND IN-GAME DESIGNS WITH TEKKEN 8.
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