Evolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every Step
Evolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every Step
Activision + Support Studios
Evolving Attitude At Every Step
CALL OF DUTY®: WARZONE
Animated Key Arts
AV Motion-Graphics
Brand Visual Identity
Campaign Creative Strategy
Event On-Stage Graphics
Key Art
Photoshoot Production & Creative Leadership
AV Motion-Graphics
Brand Visual Identity
Campaign Creative Strategy
Event On-Stage Graphics
Key Art
Photoshoot Production & Creative Leadership
Objective:
CONTINUOUSLY INNOVATE POWERFUL VISUAL IDENTITIES THAT EVOLVE WITH EACH SEASON OF WARZONE.
CRAFT STRATEGIC CREATIVE AND SOCIAL CAMPAIGNS THAT KEEP DISCERNING PLAYERS ENGAGED.
SUPPORT ONE OF GAMING’S BIGGEST FRANCHISES WITH WORLD-CLASS MARKETING THAT NEVER BACKS DOWN.
LAUNCHING WARZONE TO THE MASSES
FROM LAUNCH TO LEGACY, OUR CREATIVE STRATEGY EVOLVES WITH THE PLAYERS
Effect:
FOR OVER A HALF-DECADE, TEAM PETROL HAS HAD THE HONOR OF HELPING SHAPE THE IDENTITY OF CALL OF DUTY®: WARZONE, COLLABORATING WITH Activision, Infinity Ward, Treyarch and Support Studios TO ELEVATE EACH LAUNCH. FROM DEBUT TO SEASONAL UPDATES, OUR CREATIVE AND STRATEGIC EFFORTS HAVE INSPIRED ENGAGEMENT FOR ONE OF GAMING’S MOST DOMINANT FRANCHISES.
THE HEROES
CHARACTER MOMENTS MEETS CAMPAIGN THINKING WITH HERO ART THAT DEFINES CULTURAL ICONS
THE VILLAINS
BUILDING ANTIHEROES USING CONTRAST TO AMPLIFY MENACE AND MYSTERY ACROSS CHANNELS
THE HIGH IMPACT
DELIVERING CINEMATIC SCALE THAT PULSES WITH THE INTENSITY OF PLAY
