Call Of Duty Live Services

Call Of Duty Live Services

Adapting To The New Gaming Environment

Activision and Call of Duty continue to lead the way in evolving how games grow after they are launched and in the hands of consumers. With every major post-launch Expansion, take the core tenets of the visual design for each campaign and adapt them to highlight the important locations, operators, weapons and moments that will keep fans coming back to the fight for more. These pieces are more than art. They are the ways millions of fans stay connected to their favorite game and we have to deliver work that never falls into the expected safety zones of the industry.

CLIENT

Activision

REQUIREMENTS

Visual Identity, Primary Key Art, Logo, Art Animations, Digital Campaigns, Social Content, Style Guide

Adapting To The New Gaming Environment
Adapting To The New Gaming Environment
Adapting To The New Gaming Environment

BREAKING THE BARRIERS TO ENTRY

Extending a hand and inviting players in is the goal on any given day. Sometimes, smashing the fourth wall and having a character represent this in an image is the winning tactic.

BREAKING THE BARRIERS TO ENTRY
BREAKING THE BARRIERS TO ENTRY
BREAKING THE BARRIERS TO ENTRY

AIMING OUTSIDE THE COMFORT ZONE

With each season there are new opportunities to approach the work differently. We can only be successful when we venture outside our comfort zones, and we proudly push ourselves to rise to this challenge at every turn.

AIMING OUTSIDE THE COMFORT  ZONE
AIMING OUTSIDE THE COMFORT  ZONE
AIMING OUTSIDE THE COMFORT  ZONE

Adapting to Each New Round

Every season and every update is a new opportunity to turn multiplayer shooter aesthetics on its head by incorporating new colors, points of view and interest and poses that are just not commonly seen in the industry.

Adapting to Each New Round
Adapting to Each New Round

Always looking Forward

Our work on the Call of Duty Franchise never stops because when one project launches we’re always gearing up for the next.

Always looking Forward
Always looking Forward
Always looking Forward
Always looking Forward

Cross-Team Communication

We work with Activision and each Studio tasked with Call of Duty development from an early stage to identify USPs and key messaging and start crafting.

Cross-Team Communication
Cross-Team Communication
Cross-Team Communication

Industry Leading Vision

As Call of Duty set the blueprint for post-release content, PETROL has been the partner that makes each and every Season an event.

Industry Leading Vision
Industry Leading Vision

A New But Familiar Attitude

Now and in the future, our visionary teams establish and grow what it means to be ‘The Soldier in All of Us’.

A New But Familiar Attitude

Updating Every Season

Our campaigns continue to evolve by focusing on the key operators, weapons, landmarks and moments fans live and die for.

Updating Every Season
Updating Every Season

Gaming Follows Call of Duty

No matter the theater or subject matter, we help set the stage for the biggest moments in the gaming calendar.