Evolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every Step

Evolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every StepEvolving Attitude At Every Step

Activision + Support Studios

Evolving Attitude At Every Step

CALL OF DUTY®: WARZONE

Animated Key Arts
AV Motion-Graphics
Brand Visual Identity
Campaign Creative Strategy
Event On-Stage Graphics
Key Art
Photoshoot Production & Creative Leadership
Call Of Duty®: Live Services | Evolving Attitude At Every Step

Objective:

CONTINUOUSLY INNOVATE POWERFUL VISUAL IDENTITIES THAT EVOLVE WITH EACH SEASON OF WARZONE.

CRAFT STRATEGIC CREATIVE AND SOCIAL CAMPAIGNS THAT KEEP DISCERNING PLAYERS ENGAGED.

SUPPORT ONE OF GAMING’S BIGGEST FRANCHISES WITH WORLD-CLASS MARKETING THAT NEVER BACKS DOWN.

LAUNCHING WARZONE TO THE MASSES

FROM LAUNCH TO LEGACY, OUR CREATIVE STRATEGY EVOLVES WITH THE PLAYERS

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Effect:

FOR OVER A HALF-DECADE, TEAM PETROL HAS HAD THE HONOR OF HELPING SHAPE THE IDENTITY OF CALL OF DUTY®: WARZONE, COLLABORATING WITH Activision, Infinity Ward, Treyarch and Support Studios TO ELEVATE EACH LAUNCH. FROM DEBUT TO SEASONAL UPDATES, OUR CREATIVE AND STRATEGIC EFFORTS HAVE INSPIRED ENGAGEMENT FOR ONE OF GAMING’S MOST DOMINANT FRANCHISES.

THE HEROES

CHARACTER MOMENTS MEETS CAMPAIGN THINKING WITH HERO ART THAT DEFINES CULTURAL ICONS

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THE VILLAINS

BUILDING ANTIHEROES USING CONTRAST TO AMPLIFY MENACE AND MYSTERY ACROSS CHANNELS

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THE HIGH IMPACT

DELIVERING CINEMATIC SCALE THAT PULSES WITH THE INTENSITY OF PLAY

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