Activision and Call of Duty continue to lead the way in evolving how games grow after they are launched and in the hands of consumers. With every major post-launch Expansion, take the core tenets of the visual design for each campaign and adapt them to highlight the important locations, operators, weapons and moments that will keep fans coming back to the fight for more. These pieces are more than art. They are the ways millions of fans stay connected to their favorite game and we have to deliver work that never falls into the expected safety zones of the industry.
CLIENT
Activision
REQUIREMENTS
Visual Identity, Primary Key Art, Logo, Art Animations, Digital Campaigns, Social Content, Style Guide
REINFORCING, RESTOCKING, REENGAGING
Our key visuals for the latest major shake up to Call of Duty: Warzone showcase the tremendous firepower, armor and cosmetics reshaping gaming’s most intense Battle Royale.
ADDING A NEW FRONT TO THE BATTLE
Our promotion of the first Vanguard Battle Pass incorporated key nods to the Pacific theater, a distinct visual pallet and signature unlocks that make it a must have for COD diehards
BREAKING THE BARRIERS TO ENTRY
Extending a hand and inviting players in is the goal on any given day. Sometimes, smashing the fourth wall and having a character represent this in an image is the winning tactic.
AIMING OUTSIDE THE COMFORT ZONE
With each season there are new opportunities to approach the work differently. We can only be successful when we venture outside our comfort zones, and we proudly push ourselves to rise to this challenge at every turn.
Adapting to Each New Round
Every season and every update is a new opportunity to turn multiplayer shooter aesthetics on its head by incorporating new colors, points of view and interest and poses that are just not commonly seen in the industry.
Always looking Forward
Our work on the Call of Duty Franchise never stops because when one project launches we’re always gearing up for the next.
Cross-Team Communication
We work with Activision and each Studio tasked with Call of Duty development from an early stage to identify USPs and key messaging and start crafting.
Industry Leading Vision
As Call of Duty set the blueprint for post-release content, PETROL has been the partner that makes each and every Season an event.
A New But Familiar Attitude
Now and in the future, our visionary teams establish and grow what it means to be ‘The Soldier in All of Us’.
Updating Every Season
Our campaigns continue to evolve by focusing on the key operators, weapons, landmarks and moments fans live and die for.
Gaming Follows Call of Duty
No matter the theater or subject matter, we help set the stage for the biggest moments in the gaming calendar.
