Our work on the Call of Duty Franchise has allowed us to be the stewards of key visuals for gaming’s biggest First Person Shooter. We strive to create campaigns that transcend borders, communicate beyond languages and become the face of one of the world’s most beloved franchises. Our involvement spans key post game Expansions and DLC, ongoing Digital Marketing campaigns, Strategic Consultation and growing into new platforms as the franchise has gone mobile.
Activision, Treyarch, Sledgehammer, Infinity Ward
Visual Identity, Primary Key Art, Logo, Icon, Standard Packaging, Collectors Edition Packaging, Art Animations, Digital Campaigns, Event Creative, Digital OOH, Physical OOH Print, Style Guide, Partner Content
The War for Market Supremacy
It takes an army to balance the visual legacy of one of gaming’s biggest franchises and our constant desire to show that the visual voice is evolving as much as the experience itself.
Deep Ties and Bonds
We started with constant communication and trust forged from 14 years of award-winning partnership working alongside Activision and Development teams.
Knowing the SitRep
Our creative teams uses experience and decades of expertise across industries to imbue each campaign with a unique spark.
PETROL is responsible from concept to execution: Creative Strategy, Photography, Graphic Design, Illustration, Print, Digital, and Packaging.
Past and Future Victories
We do not see these as simply pieces of art but branding that represents thousands of peoples’ work and millions of gamers’ joy.
A Decade and a Half of Success
As we move into our 15th year of partnership with Activision, we’ll continue to explore the boundaries of the expected for Call of Duty’s industry leading Brand Identity.