Our experience with FromSoftware’s beloved brand of punishment dates back to their breakout Dark Souls. We took this knowledge and delivered an ownable brand identity for Sekiro that took their uniquely Japanese aesthetic and brutal gameplay mechanics and distilled it into impactful moments and iconic brand identities.
Visual Identity, Key Art, Packaging, Event Creative
Experience with a Beloved Developer
FromSoftware’s unique take on the Third Person Action genre is no stranger to PETROL with Dark Souls 1-3 and Bloodborne all coming through our doors.
Reimagining FromSoftware’s Formula
Sekiro provided more of a unique challenge than before because it drops the Medieval or Victorian Fantasy aesthetics in favor of a strongly Japanese one.
Balancing East and West
We were tasked with taking this base and building visuals that preserved the Japanese culture it is bathed in but also appealed to broader audiences.
Hitting the Mark
Years of history working with Publishers and Developers across the globe gave us the expertise to find the balance needed to make it a worldwide hit.
The Focus Needed for Victory
We imbued our key pieces with the adrenaline rush players feel during those key confrontations between Player and Challenging Bosses.
Cohesion at Every Touchpoint
The consumer journey guides our emphasis on making connections between key visuals, packaging and as many other touchpoints as we can deliver.