Call of Duty Vanguard
BRANDING THE WORLD'S BIGGEST SHOOTER
Sledgehammer Games and its partner development teams have created a masterpiece and creating the global visual brand identity is a true honor.
CLIENT
Sledgehammer Games, Activision
REQUIREMENTS
Visual Identity, Primary Key Art, Logo, Digital Editions
MAKING THE LOGO THE LIVING ICON
Our vision was to create an evolution of the globally recognized logo and make it the entry point into the brand. The four characters surrounded by infantry hitting the beach in the south pacific is the launch of the consumer journey.
GOING BIG IN THE SMALLEST SPACES
PETROL’S approach to packaging is to be recognizable, bold, confident and iconic. The thumbnail is the ultimate test of shattering through the online clutter.
MULTIPLE WAYS TO EXCITE THE FANS
Messaging different ways in for the consumer through design, color and tone is a vital art of each year’s launch.
BRINGING TIMELESS BADASSES TO LIFE
Petrol was honored to help tell the little-known stories of history’s female warriors in WWII.
