Primary & Secondary Key Visuals
Effect:
Petrol’s campaign elevated Lies of P from an independent sleeper title to a standout worldwide franchise, leveraging its dark, mature twist on Pinocchio to capture widespread attention and create a lasting impact at launch.
Bespoke Social Content
AV Trailer
RESULTS
3.2M
TRAILER VIEWS
7M+
WORLDWIDE PLAYERS
6.8M+
IMPRESSIONS
Character Macro Social Series
Packaging Suite
Collectors Edition Packaging
Macro Character Detail Social Campaign