Bringing Korean Development To The Global Stage.Bringing Korean Development To The Global Stage.Bringing Korean Development To The Global Stage.Bringing Korean Development To The Global Stage.Bringing Korean Development To The Global Stage.

NEOWIZ

Bringing Korean Development To The Global Stage.

Lies of P

Brand Strategy & Positioning
Community Management
Creation & Deployment
Gameplay Trailers
Go-to-Market Planning & Strategy
Key Art
Logo
Packaging
Paid Media Creative
Paid Media Planning & Buying

Objective:

Develop an innovative 360 campaign to transform a little known foreign indy title into a breakout global franchise.

Create and deploy a comprehensive social strategy, immersive AV assets, media plan, and cohesive visual identity.

Break genre conventions with a darkly elegant reimagining of a classic tale to reach beyond core Souls-like audiences.

Primary & Secondary Key Visuals

Effect:

Petrol’s campaign elevated Lies of P from an independent sleeper title to a standout worldwide franchise, leveraging its dark, mature twist on Pinocchio to capture widespread attention and create a lasting impact at launch.