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CI Games + Hexworks

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Lords of the Fallen

AV Trailers
GTM Planning
Key Art
Media Planning & Buying
Out of Home

Objective:

Position the game as a distinct and unforgettable entry in the Souls-like genre with our “DARE TO BELIEVE” campaign.

Leverage high-profile talent, iconic music, and cutting-edge visuals to create an immersive, larger-than-life rollout.

Unlock maximum reach and engagement through strategic media partnerships and bespoke activations.

Primary Creative Visuals

Activation Event

Social Content

Custom PC Collab

Effect:

Petrol’s campaign transformed Lords of the Fallen into a must-play experience, capturing global attention through a dynamic mix of star power, heavy metal energy, and strategic media dominance. With Stranger Things’ Joseph Quinn, House of the Dragon’s Milly Alcock, and a soundtrack from metal legends Danzig, our deep partnership with IGN, Vizio, and retail giants like Target, Walmart, and Best Buy ensured massive consumer engagement.

Global OOH Launch Campaign

RESULTS

1M

UNITS IN FIRST 10 DAYS

Original Game Merch

AV Trailer

Related Work

Call of Duty®: Black Ops 6

Cookie Run: Kingdom

Call Of Duty®: Blackcell

Primary Creative Visuals

Activation Event

Social Content

Custom PC Collab

Effect:

Global OOH Launch Campaign

RESULTS

1M

UNITS IN FIRST 10 DAYS

Original Game Merch

AV Trailer

Ripping The Head Off The Expected.Ripping The Head Off The Expected.Ripping The Head Off The Expected.Ripping The Head Off The Expected.Ripping The Head Off The Expected.

Ripping The Head Off The Expected.Ripping The Head Off The Expected.Ripping The Head Off The Expected.Ripping The Head Off The Expected.Ripping The Head Off The Expected.