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CI Games + Hexworks

Ripping The Head Off The Expected.

Lords of the Fallen

AV Trailers
GTM Planning
Key Art
Media Planning & Buying
Out of Home

Objective:

Position the game as a distinct and unforgettable entry in the Souls-like genre with our “DARE TO BELIEVE” campaign.

Leverage high-profile talent, iconic music, and cutting-edge visuals to create an immersive, larger-than-life rollout.

Unlock maximum reach and engagement through strategic media partnerships and bespoke activations.

Primary Creative Visuals

Activation Event

Social Content

Custom PC Collab

Effect:

Petrol’s campaign transformed Lords of the Fallen into a must-play experience, capturing global attention through a dynamic mix of star power, heavy metal energy, and strategic media dominance. With Stranger Things’ Joseph Quinn, House of the Dragon’s Milly Alcock, and a soundtrack from metal legends Danzig, our deep partnership with IGN, Vizio, and retail giants like Target, Walmart, and Best Buy ensured massive consumer engagement.