Going For Gold Through Friendly Rivalry.Going For Gold Through Friendly Rivalry.Going For Gold Through Friendly Rivalry.Going For Gold Through Friendly Rivalry.Going For Gold Through Friendly Rivalry.

Nintendo + Olympics + Sega

Going For Gold Through Friendly Rivalry.

Mario & Sonic at the Olympic Games Tokyo 2020

3D Development
AV Trailers
Brand Strategy
Event Creative
Key Art
Packaging

Objective:

REIGNITE THE THRILL OF GAMING’S GREATEST MATCHUP WITH A CAMPAIGN CELEBRATING THEIR OLYMPIC-SIZED TOKYO SHOWDOWN.

DELIVER ENGAGING ALL-AGES CREATIVE SPANNING AV, KEY ART & EVENT MARKETING TO BRING THE MAGIC OF THE GAMES TO LIFE.

Balance our approach across two Olympiads and visual styles to give each side its own time on the podium.

Primary Creative Visuals

Effect:

PETROL’s work ensured that the legendary duo captivated fans worldwide with a campaign as energetic and competitive as its heroes. Our live-action trailer, set in an airport, mirrored the global convergence of the Olympics while highlighting the portability of the Nintendo Switch. Blending live-action and in-game footage, we also created a full suite of trailers that showcased the excitement of Olympic events, keeping each character’s personality front and center. Meanwhile our key art, which featured prominently at E3 2020, further solidified the game’s universal appeal for fans of all generations.