Making The Masses Believe The Unbelievable.Making The Masses Believe The Unbelievable.Making The Masses Believe The Unbelievable.Making The Masses Believe The Unbelievable.Making The Masses Believe The Unbelievable.

Making The Masses Believe The Unbelievable.Making The Masses Believe The Unbelievable.Making The Masses Believe The Unbelievable.Making The Masses Believe The Unbelievable.Making The Masses Believe The Unbelievable.

Marvel + Nuverse

Making The Masses Believe The Unbelievable.

Marvel Snap

Brand Strategy & Positioning
Digital Storefront Branding
Go-to-Market Strategy & Planning
Influencer Swag Kit Design
Key Art
Logo & Animation
Out-of-Home Creative
Paid Media Creative
Planning & Buying

Objective:

Forge a super-powered launch campaign that transforms a niche game genre into a mainstream experience.

Deploy a high-impact creative and media campaign that shatters mobile category barriers.

Drive record-breaking engagement, downloads, and critical acclaim to a new mobile title.

Marvel Snap
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Primary Key Visuals

Effect:

Petrol’s creative, strategy, and media expertise propelled Marvel Snap to instant success, turning a challenging core genre into a must-play mass phenomenon. Through a dynamic brand identity, unmissable OOH activations, and an unstoppable media campaign, we helped Marvel and Nuverse break through the clutter and bring a new legend to the Marvel Universe.

Marvel
Logo Animation
Marvel
OOH Take Over
Bespoke Social Media

RESULTS

12M

DOWNLOADS IN
THE FIRST 30 DAYS

2M

REVENUE IN
WEEK #1

#1

IN THE APP STORE
ON DAY ONE

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UA Creative